BJ Dichter

And it was just interesting to see how you guys pulled something away from it.

And it's interesting when I was watching it.

It was so many of the things that you learn in hypnosis.

He frequently covered and he put them into lessons.

This was Scott Adams' big innovation in the field of communication and hypnosis was his ability to package.

He was brilliant at packaging things that we have known in hypnosis for many, many years.

But the way he simplified it for everybody to understand is unsurpassed.

You know, he talked about the fear of rejection.

And you learn in hypnosis that those are people who are suffering from anxiety.

Why?

Because they're living in the future.

They're always living in future outcomes, right?

And there are techniques to fix that.

How does hypnosis fix people that are dealing with living in the future?

Well, there's an exercise you do when you put somebody in trance where you replay it forward and reverse, and you increase the speed at which you do it, and it just breaks through to the subconscious, through to critical faculty, and then people just overcome it.

I don't want to get into too much, but that's the basic part of it.

And this is also the things that he was referring to in the lesson that you guys talked about, which was word poisoning, positive state.

I try never to use the word hate.

Tony Robbins talked a lot about this 20 years ago.

If you start with, oh, I hate doing this,