BJ Emerson
speaker
652 appearances
2 recordings
1 series
first heard Apr 2010
last heard Dec 2010
BJ Emerson’s voice in public audio — every appearance, attributed to the second.
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Appearances
It might be that you go in the IT department, open the server closet, and there's your guy.
So you don't know.
It's just a matter of...
you know, it's just a matter of kind of finding who the right team members are, who has the right skill set to do this kind of stuff.
Wow, yeah, that's a great question.
I think everything is just going to get more local, and I think everyone is saying that.
You know, everyone is seeing kind of the trend as people are sharing not only what they do but where they are at a given time, and then –
So you have an opportunity to interact there.
So I think things are going to get more local, just more granular, and new platforms are going to come along that provide different dynamics for whether it's gaming.
Clearly the mobile trend is going to continue with the number of smartphones that are coming out, more and more mobile applications.
And with that comes advertising.
opportunity perhaps uh... so as much as you can uh... you know and i will i would say go on it for square and if you have iphone or or blackberry uh... loaded up on their learn how to use it understand and understand it because you most likely have customers if you have a retail location but we have cut first they're already checking in at your at your location and you don't even know it
Sorry, how do
Well, potentially, you know, where customers are creating content, you know, they're making videos with their mobile devices and uploading those things.
Now, what I would do, and one thing we didn't really mention, is in listening to these different channels and identifying what we call the technographic of your customer is.
Okay, so when you're listening...
where are they on these different communities and what are they doing specifically.
So like in our case, if you go on Flickr, there's hundreds of pictures of Tasty Delight that are about Tasty Delight on Flickr.
But if you go on YouTube, there's not a lot of videos.
And so it wouldn't make sense for me to do a best video contest when the customers are more likely to upload pictures.
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