Blair Kerkhoff

Apple's another one.

And Apple is another one.

That's F1 this year, Friday Night Baseball.

Yeah, F1 and MLS.

Yeah, yeah.

Right, right.

Well, that would explain – I don't pay much attention to what you're describing, but it does explain when we sit down to watch a show on a streaming service, we used to see it on one service, and now it's on a completely different streaming service that we don't necessarily have a subscription to.

Exactly.

And that's what makes this Duke thing so interesting is they were able – I wonder what that conversation was like with the Duke athletic director and basketball coach and the ACC commissioner who are losing.

They're losing.

But, I mean, it can't be popular.

It was definitely a bold move.

I mean, a bold move that I would think would open eyes to the Kentuckys, the KUs.

Kansas, yeah.

You know, if that's out there as an opportunity, I'm sure they've had some conversations about this.

Oh, they have to be.

Yeah.

And pay it to the player.

Well, making things better for the fan, but I will give, and we're probably going to end up talking about this anyway, but I'll give the Big 12 school some credit for not jumping in on the private equity.

Well, they did too?