Blake Anderson
๐ค SpeakerAppearances Over Time
Podcast Appearances
um and it's a massive industry to begin with like one of the uh primary selling points of universities is that like they're going to set you up for your future career now i think that a career ai you charge 50 bucks a month for an all-in-one tool to me feels pretty obvious and then with regards to distribution i would go about it you know
um and it's a massive industry to begin with like one of the uh primary selling points of universities is that like they're going to set you up for your future career now i think that a career ai you charge 50 bucks a month for an all-in-one tool to me feels pretty obvious and then with regards to distribution i would go about it you know
um and it's a massive industry to begin with like one of the uh primary selling points of universities is that like they're going to set you up for your future career now i think that a career ai you charge 50 bucks a month for an all-in-one tool to me feels pretty obvious and then with regards to distribution i would go about it you know
The pretty standard Instagram, TikTok reels obviously target students, but then you could leverage Twitter or x.com in addition to LinkedIn for some relatively untapped distribution channels.
The pretty standard Instagram, TikTok reels obviously target students, but then you could leverage Twitter or x.com in addition to LinkedIn for some relatively untapped distribution channels.
The pretty standard Instagram, TikTok reels obviously target students, but then you could leverage Twitter or x.com in addition to LinkedIn for some relatively untapped distribution channels.
Yeah. So I believe that there is a people often fall victim to seeing the new trendy way to go viral and then putting all of their eggs into that basket. I think that's something that all of my applications have really benefited from is I'm engaging in a highly iterative process of generating virality from early on.
Yeah. So I believe that there is a people often fall victim to seeing the new trendy way to go viral and then putting all of their eggs into that basket. I think that's something that all of my applications have really benefited from is I'm engaging in a highly iterative process of generating virality from early on.
Yeah. So I believe that there is a people often fall victim to seeing the new trendy way to go viral and then putting all of their eggs into that basket. I think that's something that all of my applications have really benefited from is I'm engaging in a highly iterative process of generating virality from early on.
And so that means coming up with new hooks, figuring out new ways to position the product. in terms of who you're marketing to and split testing those over a rolling basis. So let's say that I really think that influencer marketing is going to work with this career AI application. I'll find influencers in the general ed tech space that talk about study tips.
And so that means coming up with new hooks, figuring out new ways to position the product. in terms of who you're marketing to and split testing those over a rolling basis. So let's say that I really think that influencer marketing is going to work with this career AI application. I'll find influencers in the general ed tech space that talk about study tips.
And so that means coming up with new hooks, figuring out new ways to position the product. in terms of who you're marketing to and split testing those over a rolling basis. So let's say that I really think that influencer marketing is going to work with this career AI application. I'll find influencers in the general ed tech space that talk about study tips.
I'll find influencers that give tips on how to apply to jobs. I'll find influencers that give general productivity tips. I will come up with different hooks that could theoretically work within each of those niches. I'll then split test these hooks across different videos, across different creators, and assess the results.
I'll find influencers that give tips on how to apply to jobs. I'll find influencers that give general productivity tips. I will come up with different hooks that could theoretically work within each of those niches. I'll then split test these hooks across different videos, across different creators, and assess the results.
I'll find influencers that give tips on how to apply to jobs. I'll find influencers that give general productivity tips. I will come up with different hooks that could theoretically work within each of those niches. I'll then split test these hooks across different videos, across different creators, and assess the results.
Assess how many views we're generating based on which hook, what the relative conversion is based on a per view basis for each of them. And then over time, you start to develop either a mental or real statistical model that will be able to inform your future distribution strategy.
Assess how many views we're generating based on which hook, what the relative conversion is based on a per view basis for each of them. And then over time, you start to develop either a mental or real statistical model that will be able to inform your future distribution strategy.
Assess how many views we're generating based on which hook, what the relative conversion is based on a per view basis for each of them. And then over time, you start to develop either a mental or real statistical model that will be able to inform your future distribution strategy.
I hope that makes sense, but somewhat akin to how platforms, meta, TikTok, et cetera, will split test your different creatives, applying the same strategy to influencers or internal UGCs. or, uh, you know, creative hook generation, that sort of thing.
I hope that makes sense, but somewhat akin to how platforms, meta, TikTok, et cetera, will split test your different creatives, applying the same strategy to influencers or internal UGCs. or, uh, you know, creative hook generation, that sort of thing.