Blake Smith
speaker
484 appearances
3 recordings
1 series
first heard Jul 2016
last heard Mar 2020
Blake Smith’s voice in public audio — every appearance, attributed to the second.
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Appearances
Top Founders · EP 348: 11,500 Paying Him To Manage One-Piece Wardrobe with Blake Smith · 7 Jul 2016
podcast
Yeah.
I think that that's like, that's the right.
I think that when you're in that, like for us right now, call that seven 50 mark.
I feel like there are a lot of companies that get stuck right there.
And so I think we have to prove that we, one can get us to a certain level.
And then two is that we can deploy serious money monthly from marketing standpoint.
So you asked why not spend it all right now?
That's actually, that's our exercise right now is we're continually testing the scalability of each channel.
And some of those, it's not as simple as like, Oh, I have a Facebook ad.
Let's take that from,
Yeah, no, we killed it on YouTube last summer where we just, we found all the men's thought leaders on YouTube around fashion and we just did rev shares with those guys or paid them and it was incredible but we saturated the market and we're like, oh shoot, if on the men's side there's actually a limit to this.
On the women's side it's incredible but yeah, so I'd say it's definitely been
In general, I think digital marketing is really just the process.
It's like it's looking for oil.
When you find it, you dump all your resources into it until it's empty and then you go find some more.
Honestly, just email me at Blake at cloudwell.com.
I'd say anything in the HBR on blank series.
So like HBR on strategy, HBR on management.
That is the best resource that I've found.
I'm studying Sheryl Sandberg right now.
Showing 461–480 of 484 · page 24 of 25
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