Bob Coleman

speaker

955 appearances 2 recordings 1 series first heard Jan 2012 last heard Mar 2012

Bob Coleman’s voice in public audio — every appearance, attributed to the second.

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is when you going back to that example of that subway shop in Yuma

when you they walked in five years ago they just wanted to have the subway information or the franchisee information.

Now they want to know the subway information.

And they're

what what I call their loan underwriting the franchise or as well.

So you now have two hurdles.

You have to convince them that you're a good person

But you also have to convince the Fran the bank that the franchise already is a good person, good concept.

And and I'll

tell you one more thing and this is key.

Lenders had a preconception ten, fifteen years ago

that franchisers were only in business to do one thing and that was to sell.

sites to franchisees.

And

lot of lenders still have that preconception.

So one of the first things

out of the box that the franchiseur has to do to answer the character question is simply, hey

We're not in business of selling franchise s you know systems.

Well we want to do that.

But we're our commitment is to make sure that our people make money and become solid citizens of the community.

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