Bob Coleman

speaker

955 appearances 2 recordings 1 series first heard Jan 2012 last heard Mar 2012

Bob Coleman’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Franchise and Small Business Lending · 26 Jan 2012 podcast

Google your name, see what comes up.

And part of your loan package, and to plug my book, I write about this in the book, is insurance.

Do the Google on your name and see what comes up.

And you need to know that because guess what?

The banker is doing that.

And they can quickly find out a whole lot about you.

There was an article in the news, it said the information that Google gets from you just based on your online search results

History is worth $5,000 to someone.

sort of scary stuff.

So I wouldn't stay up at night worrying about that, but I would certainly know what's out there.

And there's things you can do cheaply at zero cost to put that in.

And, for example, I'm a big fan of doing press releases, and I'm not talking about hiring a PR firm.

I'm talking about hiring a kid to write three paragraphs online.

You can put it up on these free press release sites and don't get upsold, but then that goes into the Internet.

And you say, hey, and press releases are, I'm opening a store, I'm expanding, I'm doing this.

And also what that does is that comes to the top of the search.

So if you have something that is a bad newspaper article on you or whatever, you can't control it, but you can manage it, but you certainly need to know what's in there.

For example, if there's someone out there who has the same name, there's a Bob Coleman out there who, believe it or not, his hobby is ferrets.

He's the national ferret expert.

Well, I don't think anybody cares that that's my side hobby, but if you have a name that there's someone that's done some nefarious stuff or has been arrested or whatever, you need to let them know that, hey, I'm not that person.

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