Bob Woods

speaker

796 appearances 16 recordings 1 series first heard May 2026 last heard 4 Aug

Bob Woods’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 16 in all, peaking in Jul 2026 with 8.

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Making Sales Social Podcast · Live Mid-Year LinkedIn Profile Checkup: Is Your Profile Still Working For You? · 4 Aug 2026 podcast

So LinkedIn profiles are actually stepping back into the spotlight strategy wise for sales in a big way.

And since we've reached the midway point of 2026, we thought we'd take a look at them with fresh eyes or through fresh eyes, or I'm not exactly sure what's right there.

But anyhow, the big reason why they're in the spotlight, though, is because of their close tie-in to LinkedIn's 360 Brew ranking system for content.

And Stan, I know that that is a subject that's near and dear to my heart and to yours as well.

right yeah so i mean the the way that i always put it is uh linkedin is really wanting you to pick a lane and to pick a well-defined lane to be in and that lane needs to come it needs to start with the profile but you got to define it in your profile and then with any content that you share it also needs your lane also needs to show through in that as as well so in other words

The days of entrepreneurs saying, you know, oh, well, I do this.

I also do this, but I also do this, but I also do this.

Those days are gone in terms of really leveraging what 360 Brew can do for you to its fullest extent.

Once upon a time, we here at Social Sales Link used to talk about micro-influencing and influencing a very specific audience.

This is basically just validation of what we talked about a couple of years ago, but

Back then, the LinkedIn algorithm really didn't focus in on that as much.

Well, now it is.

So now you really need to be that micro-influencer in that very well-defined lane that you're traveling in.

Absolutely.

So before we get to the details about the profile, we wanted to let you know something that we have coming up on the week of August the 17th.

So that's coming up in a couple of weeks if you're with us here live on LinkedIn right now.

So we have a LinkedIn profile makeover week.

So for just $11 and what a deal that is, you'll learn how to build your profile so that it converts and you'll see how to transform your brand presence on LinkedIn into a high converting landing page.

So the reason why we say that it's the entire week is because we're going to be breaking it up into 30 minutes each day over that week.

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