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Bonnie Hammer

👤 Person
186 total appearances

Appearances Over Time

Podcast Appearances

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

Hi, Lynn. I'm delighted to be here and I'm proud to be one of your guests.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

Hi, Lynn. I'm delighted to be here and I'm proud to be one of your guests.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

One of the reasons TV shows are more popular are they're simply more accessible, that people can be home, they could be on a plane, they could be anywhere. And these days, thank you to technology, they could watch them easily, tune in, tune out without having to worry about losing continuity for two, two and a half. And sometimes movies like today, again, where there's an intermission.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

One of the reasons TV shows are more popular are they're simply more accessible, that people can be home, they could be on a plane, they could be anywhere. And these days, thank you to technology, they could watch them easily, tune in, tune out without having to worry about losing continuity for two, two and a half. And sometimes movies like today, again, where there's an intermission.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

So there are a couple of easy reasons why TV shows are so popular. One is that, the other is they're addicting. Years ago, we used to produce TV shows that were 20, 22, 28 episodes a season. Now they're shrinking to six episodes, eight episodes, 10 episodes as you stream them. They're addicting. People can watch them. They can choose when they watch them.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

So there are a couple of easy reasons why TV shows are so popular. One is that, the other is they're addicting. Years ago, we used to produce TV shows that were 20, 22, 28 episodes a season. Now they're shrinking to six episodes, eight episodes, 10 episodes as you stream them. They're addicting. People can watch them. They can choose when they watch them.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

They can watch two, three, or one at a time. And it's easy. But shaping content is really what's important, whether it's a big time movie or a television series. It's about character. It's about substance. It's all about content. and know where wherever the media industry goes, you know, started with broadcasts and got into cable. Now we're streaming.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

They can watch two, three, or one at a time. And it's easy. But shaping content is really what's important, whether it's a big time movie or a television series. It's about character. It's about substance. It's all about content. and know where wherever the media industry goes, you know, started with broadcasts and got into cable. Now we're streaming.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

The only thing that's important is great content. That's what people need and want to see. That's what makes the industry.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

The only thing that's important is great content. That's what people need and want to see. That's what makes the industry.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

great characters, people that others can relate to. We started many, many years ago at USA, which oddly now in 2025 is the buzzword. We came up with something called Blue Skies Programming. And Blue Skies Programming was about upbeat drama with a dollop of humor and characters that you could relate to. They were imperfect, but they weren't completely negative or bad characters.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

great characters, people that others can relate to. We started many, many years ago at USA, which oddly now in 2025 is the buzzword. We came up with something called Blue Skies Programming. And Blue Skies Programming was about upbeat drama with a dollop of humor and characters that you could relate to. They were imperfect, but they weren't completely negative or bad characters.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

And it was about really great content that was relatable to everyone. And you could understand them, get into their thinking, get into their mindset,

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

And it was about really great content that was relatable to everyone. And you could understand them, get into their thinking, get into their mindset,

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

And I take a look at what's happening right now with Suits, which we've developed and produced and started in 2011, launched in 2011, 2012, nine seasons worth, has just come back in the past year and has been a top 10 series on Netflix after 13 years. which is pretty incredible.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

And I take a look at what's happening right now with Suits, which we've developed and produced and started in 2011, launched in 2011, 2012, nine seasons worth, has just come back in the past year and has been a top 10 series on Netflix after 13 years. which is pretty incredible.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

And that's because it was relatable characters who were imperfect, but you were rooting for them to succeed and stories that related to your own life in one way or another, even if it was a stretch.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

And that's because it was relatable characters who were imperfect, but you were rooting for them to succeed and stories that related to your own life in one way or another, even if it was a stretch.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

Well, the truth is I wish we had bought Netflix really early, early in the game because they had the right idea in terms of growth and what they wanted to do very early on before any of us really believed that streaming would be the future. I think they are incredibly well done and organized entities that are producing bold content and getting it out there.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

Well, the truth is I wish we had bought Netflix really early, early in the game because they had the right idea in terms of growth and what they wanted to do very early on before any of us really believed that streaming would be the future. I think they are incredibly well done and organized entities that are producing bold content and getting it out there.

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