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Bonnie Hammer

👤 Person
186 total appearances

Appearances Over Time

Podcast Appearances

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

Amazon is amazing simply because the media business is one of its smaller parts. The marketplace supports everything that's happening on Amazon. So the amount of funds going in there gives that team a lot of possibility. Netflix is basically based on content. only content. And I give them a lot of credit in terms of what they've been able to do since the inception and where they've taken it.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

Amazon is amazing simply because the media business is one of its smaller parts. The marketplace supports everything that's happening on Amazon. So the amount of funds going in there gives that team a lot of possibility. Netflix is basically based on content. only content. And I give them a lot of credit in terms of what they've been able to do since the inception and where they've taken it.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

Hits and blockbusters will win more at the box office. They are produced so they can be seen on big screens that have big effects and they need to go globally in order to get their money back. But I would say they're fewer and relatively speaking from years ago, far between because they cost so much money and there's no guarantee what they're going to do with the box office.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

Hits and blockbusters will win more at the box office. They are produced so they can be seen on big screens that have big effects and they need to go globally in order to get their money back. But I would say they're fewer and relatively speaking from years ago, far between because they cost so much money and there's no guarantee what they're going to do with the box office.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

When you think about a box office movie, it's great to be able to go to a theater and have that option. But these days, they always have the back end to depend on, whether it's the company's own streamer or selling it to a Netflix or an Amazon or whoever else they're going to sell it to. Years ago, they couldn't quite get the same amount of money from back end sales as they do now.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

When you think about a box office movie, it's great to be able to go to a theater and have that option. But these days, they always have the back end to depend on, whether it's the company's own streamer or selling it to a Netflix or an Amazon or whoever else they're going to sell it to. Years ago, they couldn't quite get the same amount of money from back end sales as they do now.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

But blockbusters are meant for the big screen. And that's why they're done with the hope that they would bring in top dollar globally.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

But blockbusters are meant for the big screen. And that's why they're done with the hope that they would bring in top dollar globally.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

For blockbusters, I do believe it's fewer, bigger, better. Spend on fewer entities, but do them well and do them big. I think for television, for streamers right now, it's kind of the opposite. And I'm slightly worried about that as somebody who grew up in content, loves content, that it's more producing more for less.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

For blockbusters, I do believe it's fewer, bigger, better. Spend on fewer entities, but do them well and do them big. I think for television, for streamers right now, it's kind of the opposite. And I'm slightly worried about that as somebody who grew up in content, loves content, that it's more producing more for less.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

almost going back to the old cable model, where instead of looking at certain series for nine seasons, 20 plus episodes per season, it's trying it out as a six, eight or 10 episode entity.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

almost going back to the old cable model, where instead of looking at certain series for nine seasons, 20 plus episodes per season, it's trying it out as a six, eight or 10 episode entity.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

Not spending as much as you would have years ago, seeing where it goes and then going to season two, going to season three doesn't often last away old cable and broadcasted where you can go into season eight, season nine or the Dick Wolf series, go into season 15, 16, 17 and onward.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

Not spending as much as you would have years ago, seeing where it goes and then going to season two, going to season three doesn't often last away old cable and broadcasted where you can go into season eight, season nine or the Dick Wolf series, go into season 15, 16, 17 and onward.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

So I think the model for blockbuster movies for theaters is one way, more investment, fewer, but for series, more serious, less expensive.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

So I think the model for blockbuster movies for theaters is one way, more investment, fewer, but for series, more serious, less expensive.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I don't know how it's affecting stars right now or developing stars right now. I think, as you probably believe, I would assume you do, there's a great upside and a huge downside to digital media and technology. Digital in general, it's based on how it's being used. If it's used for the good, if it's positive support, that's great.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I don't know how it's affecting stars right now or developing stars right now. I think, as you probably believe, I would assume you do, there's a great upside and a huge downside to digital media and technology. Digital in general, it's based on how it's being used. If it's used for the good, if it's positive support, that's great.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

But when I see how, unfortunately, certain digital, not media so much, but how digital is being dealt with with the younger generation and the kids right now, I worry about it. I worry about it for them. I worry about it for the future. I worry about it in terms of credibility at large. So can it be a fabulous support? And has it changed my life in a lot of positive ways? Yes.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

But when I see how, unfortunately, certain digital, not media so much, but how digital is being dealt with with the younger generation and the kids right now, I worry about it. I worry about it for them. I worry about it for the future. I worry about it in terms of credibility at large. So can it be a fabulous support? And has it changed my life in a lot of positive ways? Yes.