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Bonnie Hammer

👤 Person
186 total appearances

Appearances Over Time

Podcast Appearances

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

But do I worry about it in terms of the effect it has on the younger generation and their addiction to it? Absolutely.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

But do I worry about it in terms of the effect it has on the younger generation and their addiction to it? Absolutely.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I think it's a supporter of the stars and can help make stars, but could also help break stars. I think it's a double-edged sword, depending on how it's being used by them and their representatives and their press people. But I also think it can turn in a really ugly direction when social media goes astray because of what influencers do who are not supportive of them.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I think it's a supporter of the stars and can help make stars, but could also help break stars. I think it's a double-edged sword, depending on how it's being used by them and their representatives and their press people. But I also think it can turn in a really ugly direction when social media goes astray because of what influencers do who are not supportive of them.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I think it has some interesting upsides and some scary downsides. As an aid, a support, a degree of helping research or play with characters or play with writing, there's a fair amount of positivity connected to it. But I think that if it is exclusive and trusted and not double and triple checked, it's extremely dangerous.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I think it has some interesting upsides and some scary downsides. As an aid, a support, a degree of helping research or play with characters or play with writing, there's a fair amount of positivity connected to it. But I think that if it is exclusive and trusted and not double and triple checked, it's extremely dangerous.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

And I also think it's a crutch where when you think about creative from my generation, our generation, it was all inside the head, working with others, using your own creativity. Yes, you did research, but the writing and everything about it was yours or your team's. Now it's hard to tell whether something comes out of chat GPT or whether it's really come out of somebody's brain.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

And I also think it's a crutch where when you think about creative from my generation, our generation, it was all inside the head, working with others, using your own creativity. Yes, you did research, but the writing and everything about it was yours or your team's. Now it's hard to tell whether something comes out of chat GPT or whether it's really come out of somebody's brain.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I've played with it recently just for the fun of it as I look at other book proposals. And it's both fun but scary what I got back. And it worries me unless they're the right amount of controls around it in terms of all of our businesses, of what the filters are, how it's used, not that it's used.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I've played with it recently just for the fun of it as I look at other book proposals. And it's both fun but scary what I got back. And it worries me unless they're the right amount of controls around it in terms of all of our businesses, of what the filters are, how it's used, not that it's used.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I love the idea. I love the potential. It's been around for a long time. Years ago, we had these goggles that we would put in and you'd have a depth of field and you'd be seeing things around you, et cetera.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I love the idea. I love the potential. It's been around for a long time. Years ago, we had these goggles that we would put in and you'd have a depth of field and you'd be seeing things around you, et cetera.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

And that was, I remember when we were doing Mr. Robot with Rami Malek, that was the first show where we actually experimented on a short piece for one of the film festivals where it was completely virtual. And it was truly interactive. And it took us a ridiculous amount of time to shoot and put out. I think we had like nine cameras to do less than six minutes of video.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

And that was, I remember when we were doing Mr. Robot with Rami Malek, that was the first show where we actually experimented on a short piece for one of the film festivals where it was completely virtual. And it was truly interactive. And it took us a ridiculous amount of time to shoot and put out. I think we had like nine cameras to do less than six minutes of video.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

It was a fabulous, interesting experience. But it's been a long time since we even tried that for it to get to a place where it's common usage. Again, like everything, I think it has some fun, wonderful potential. But if it gets in the way of human beings having live interaction with other people, we're going to have problems.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

It was a fabulous, interesting experience. But it's been a long time since we even tried that for it to get to a place where it's common usage. Again, like everything, I think it has some fun, wonderful potential. But if it gets in the way of human beings having live interaction with other people, we're going to have problems.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

As someone who's an old media type, literally and figuratively, it frightens me a bit. How do you react when somebody can get into the middle of something affect the thought process of many others live on something you've spent so much time creating and producing? I don't know. That makes me a little nervous personally, but again, I'm an old media gal.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

As someone who's an old media type, literally and figuratively, it frightens me a bit. How do you react when somebody can get into the middle of something affect the thought process of many others live on something you've spent so much time creating and producing? I don't know. That makes me a little nervous personally, but again, I'm an old media gal.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I think it will have a place and time for it. I mean, I look at data right now having only to do with lifespan, aging, dementia, things that affect age in people as we move along. And I realize how much I don't know yet and how much data is out there and how much all of those things, whether it's your heartbeat, what challenges the heart, what challenges the mind,

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I think it will have a place and time for it. I mean, I look at data right now having only to do with lifespan, aging, dementia, things that affect age in people as we move along. And I realize how much I don't know yet and how much data is out there and how much all of those things, whether it's your heartbeat, what challenges the heart, what challenges the mind,