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Bonnie Hammer

👤 Person
186 total appearances

Appearances Over Time

Podcast Appearances

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

has already been developed and is out there to learn that I don't even have enough knowledge of at this point. Taking all of that data, all of that research, and using that as a tool to see how people react or interact with experiences, both live or mediated, is a pretty incredible thought.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

has already been developed and is out there to learn that I don't even have enough knowledge of at this point. Taking all of that data, all of that research, and using that as a tool to see how people react or interact with experiences, both live or mediated, is a pretty incredible thought.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I don't know how quickly we'll get there, but it is telling if you're watching something that is so dramatic and is action packed and somebody can actually check to see what that heartbeat increases and how quickly it decreases. That's an amazing tool to judge whether your action scene is working.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I don't know how quickly we'll get there, but it is telling if you're watching something that is so dramatic and is action packed and somebody can actually check to see what that heartbeat increases and how quickly it decreases. That's an amazing tool to judge whether your action scene is working.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I think of almost everything we're talking about in terms of the present and future of media, of AI, of television versus film, all of it, doing less content for more money, doing more content for less money, all of it is a double-edged sword.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

I think of almost everything we're talking about in terms of the present and future of media, of AI, of television versus film, all of it, doing less content for more money, doing more content for less money, all of it is a double-edged sword.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

If there's so much of a bulk of content that everything feels the same, why should people tune in as opposed to have fewer greater series that you're almost back on a schedule? You're definitely going to tune in when that show comes on at Peacock or wherever because it's quality as opposed to, eh, just feels like another show. Same thing with blockbusters.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

If there's so much of a bulk of content that everything feels the same, why should people tune in as opposed to have fewer greater series that you're almost back on a schedule? You're definitely going to tune in when that show comes on at Peacock or wherever because it's quality as opposed to, eh, just feels like another show. Same thing with blockbusters.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

If there are fewer to go to a movie theater, why bother? Why just not wait till it comes to the screen? All double-edged.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

If there are fewer to go to a movie theater, why bother? Why just not wait till it comes to the screen? All double-edged.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

It truly worries me because when you think about the legality and everything else with taking content, taking a talent, using AI to replace them in a song, in a movie, in a television series, in re-editing or whatever, It is very scary to me because it will take away jobs. It's illegal.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

It truly worries me because when you think about the legality and everything else with taking content, taking a talent, using AI to replace them in a song, in a movie, in a television series, in re-editing or whatever, It is very scary to me because it will take away jobs. It's illegal.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

It is already being used in illegal ways that there's conversations about where it's just trying to fix something on screen or in an audio track, and it's AI-fixed. How far they take it to me is a bit dangerous in terms of, again, where are the controls? Where are the filters to know when it's good and usable and right and saving some money and time versus just wrong?

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

It is already being used in illegal ways that there's conversations about where it's just trying to fix something on screen or in an audio track, and it's AI-fixed. How far they take it to me is a bit dangerous in terms of, again, where are the controls? Where are the filters to know when it's good and usable and right and saving some money and time versus just wrong?

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

In terms of creating those characters digitally, I want to see live people doing shows with live performances, even if recorded, taped, filmed, whatever, or digitized. But are human beings doing those jobs as opposed to AI generated? It's a form of art, yes, but I'd like it to stay art, not get in the way of jobs.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

In terms of creating those characters digitally, I want to see live people doing shows with live performances, even if recorded, taped, filmed, whatever, or digitized. But are human beings doing those jobs as opposed to AI generated? It's a form of art, yes, but I'd like it to stay art, not get in the way of jobs.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

To me, media and entertainment is only about great content. And it's the younger generation coming up, creating the next batch of content of great ideas that relate to today's world, today's society, today's characters to see what they will bring. There are some amazing young people out there right now who are super creative. And I kind of want to see where this generation goes.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

To me, media and entertainment is only about great content. And it's the younger generation coming up, creating the next batch of content of great ideas that relate to today's world, today's society, today's characters to see what they will bring. There are some amazing young people out there right now who are super creative. And I kind of want to see where this generation goes.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

It's all about content, no matter how you look at media. The only thing that counts is a great content.

3 Takeaways
NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content (#241)

It's all about content, no matter how you look at media. The only thing that counts is a great content.