Boomer Anderson

um we can go through another like another three pretty easily the place that you live in the fact that you might have good relationships the meeting that you had that day something that you checked off your to-do list that day and there you have five because why do i start with stress because you start with stress an hour before time and all of a sudden i'm in a positive mindset going into sleep now here's the roi component of this

They did a study a couple of years ago about the benefits of sleep and cognitive performance.

You know, an entrepreneur is essentially a cognitive ninja or a cognitive athlete, right?

And they looked at the cost of sleep deprivation versus somebody drinking beer.

And so they looked at the brainwaves of these two people.

And it wasn't two people.

It was actually done across a number of people.

But they looked at the effects of sleep deprivation versus drinking beer.

Getting six hours of sleep a night versus eight is the cognitive impact of drinking two to three 12-ounce beers.

Imagine what that does to you.

For certain people, it actually unleashes a little bit of creativity.

But if I take that all the way down to an all-nighter, I didn't get to sleep last night, just as an example.

That's the equivalent of drinking 10 to 12 12-ounce beers.

Now,

There might have been a time in college where I could have done that, but I certainly wasn't functional and I certainly wouldn't want to run a business in that manner.

So why do we as entrepreneurs sacrifice our sleep so easily?

So if you can see the two recommendations that I'm making, it's actually this positive mindset going into sleep and then the recommendation on the back of the science.

So you now see the ROI from a cognitive standpoint of getting sleep.

If I want to have my best brain, I need to dedicate those eight hours.

So the actual recommendation around sleep is let's flip your schedule around.