Boomer

And I don't know that there's a way to really do that, to be quite honest.

Yeah, so the guy, Fred Ridley.

So Fred Ridley is the current chairman of Augusta National Golf Club.

So he was asked about Augusta leaning into more of the social media stuff because...

You know, Kelsey at heart there with ESPN and everything else.

And he goes, you know, we've considered some stuff, and yes, we're not going to rule anything out, but last year we had Dude Perfect throwing a frisbee around Amen Corner, and in retrospect, that probably wasn't a good idea.

Dude Perfect, that's a good bunch of guys, too.

They're very popular.

That's funny.

So they did try.

Yeah, yeah, yeah.

But just for the members and everything else.

Yeah.

Well, what?

My guess would be what he's alluding to, especially with the popularity of it now.

Maybe they just didn't pick the right guys to do something on the grounds there.

True.

Because they're going to have to do that if they're going to move forward.

They'll always be the masters.

But if they want to capitalize on really a shifting change in media, then they're probably at some point, they are going to have to figure out a way to do it.