Brad Costanzo

And then Kent Clothier, C-L-O-T-H-I-E-R.com.

Right.

That's more of his personal blog.

And then R-E-W-W.com is the content.

Right.

So then there are various funnels.

I mean, I think we probably had about seven different funnels, which got to be just a nightmare to manage.

And one of the things that I was tasked with doing was trying to simplify that down into just a handful of them so we could buy traffic to it and not have it just become like spaghetti.

Yeah, I am a big fan of simplicity.

But what is kind of funny about that is my mind tends to go towards complexity because I know a lot of things and I'll say, oh my gosh, we can create this huge mega funnel and it can do all these things and this would be fun.

And I have to stop myself going, no, keep it simple because then you've got to manage that thing and you will hate yourself.

And every time I've made the most money is a very simple funnel.

So I've got consulting, you know, with consulting clients that I've

It helped them do it.

I usually like a two- to three-step funnel, which is typically if you're buying paid traffic.

I mean, none of this is rocket science, but it's taking an ad to a piece of content.

I call that a magnified message.

You could call it a webinar, a sales page, a blog post.

It could be whatever.

I just call it a magnified message.