Brad Erickson

Rufus is really intended to sort of, you know, add a, we'll call it a tailwind to your shopping experience and your conversions.

So literally get you to buy more stuff.

So that's that part of it.

The headcount thing is tricky because you're right.

Like initially, you kind of follow the fact pattern and then what we know of some other companies and the efficiencies they're getting.

Clearly, generative AI, it is very likely that it is contributing to job losses right now.

And some companies are overtly saying it.

Last night, Andy Jassy, the CEO, said that largely it was kind of a function of over-hiring middle management, trying to sort of flatten the organization a little bit more, so not related to generative AI.

But I think by all intent and purposes, you have to think that

trend is going to continue.

And yeah, it's a little concerning from a deflationary standpoint, I would say.

But, you know, that's what we know so far.