Brad Fishman

speaker

2,160 appearances 6 recordings 1 series first heard Oct 2010 last heard Mar 2012

Brad Fishman’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · How Has Social Media Really Affected PR? · 21 Oct 2010 podcast

Those are numbers that which have to be disclosed. voice-verified

And it's a scary process and obviously the lawyers I do not know of any cases or maybe you do. voice-verified

Have any cases come up like that yet? voice-verified

I mean back in the old days people would have a great article that would come out and they would black out the earnings clo or the numbers in it. voice-verified

And um, you know, it like you said, it doesn't take long for people to recreate whatever they want to find. voice-verified

And um there's enough information out and that's why I think you're finding more and more franchises go to earnings claims. voice-verified

and putting you know, putting that in. voice-verified

But and like you said, they're they're only putting sp very tiny specific information. voice-verified

And there's enough stuff out there that voice-verified

people are gonna make claims for it and and I think it's only a matter of time before it will become an ex you know, lawyers are way too smart right now, and especially if you have a voice-verified

failed franchisee. voice-verified

They're gonna do anything they can to try to recoup some of their investment. voice-verified

Well, I think the smart franchise ours are gonna realize this. voice-verified

But w in voice-verified

the scary part is where people who are doing it voice-verified

that are not part of the process where in the old days voice-verified

you know, you're worried about your salespeople and your senior team. voice-verified

It's now the ability to put anything out there and throw it out onto the social media which as we know just voice-verified

develop a life on its own. voice-verified

You know, and I still think the million dollar question is voice-verified

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