Brad Fishman

speaker

2,160 appearances 6 recordings 1 series first heard Oct 2010 last heard Mar 2012

Brad Fishman’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Franchise PR - It's More Than a Family Affair · 10 Mar 2011 podcast

And the more the franchisees get involved, they're the ones who are bringing jobs to their districts.

And that's so important, that letting people know about getting your franchisees involved in this, they can really help franchising more than they ever realized.

start this, Sherry?

You know, I think the next two years, I mean, you brought up something that's very important is that in your June series, you're going to be discussing financing.

And, you know, I think financing is getting a little looser.

I still think it's going to be difficult for

the startup franchisors that do not have a track record.

So from that standpoint, you would like to think that things are going to be – I think people are pretty excited about 2011 and what's going on there.

I still think you're going to find private equity players becoming very active in buying franchise systems.

So I think from that standpoint, the real estate market is getting –

you know, it's not as good as it was a couple years ago for franchisees finding locations.

And the prices are going to slowly creep up, especially in the major metro markets.

But I think for the most part, franchisors are pretty excited where the economy is going for the next couple years.

And I think for that standpoint, I think it's going to be pretty good for franchising.

We're excited about what's going on at Fishman Public Relations.

As I mentioned, I just attended the...

the Franchise Financing Conference, and people are still a little nervous there.

But I think for the larger franchisors, and it kind of goes back to what we discussed before, franchisees, I think you're going to find, they always say, when your franchisees are successful, financing is a lot easier because they'll be buying multiple units.

And to me, that's a good sign.

So unit economics are so important.

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