Brad Fishman

speaker

2,160 appearances 6 recordings 1 series first heard Oct 2010 last heard Mar 2012

Brad Fishman’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · How Has Social Media Really Affected PR? · 21 Oct 2010 podcast

franchis ours we're working with. voice-verified

there's gonna be various different things. voice-verified

You're gonna run into a hot industry right now where PR could be the magical bullet and which is going to tell them really jump start or whatever it is. voice-verified

Then there's some more difficult, you know, look at the printing industry. voice-verified

I mean it's a more difficult industry to generate publicity for and the investment's a lot higher. voice-verified

But we are helping a p you know, a concept get the leads that are gonna help them sell in a lot of cases, which are gonna be conversions. voice-verified

So there's lots of different ways to use public relations but we're just one tool that they all use. voice-verified

You know, there's the internet advertising, SEO searches. voice-verified

you know, social media. voice-verified

These are all different type of tools which are all gonna help them achieve their their ultimate goal. voice-verified

but to think that PR is gonna be the magic one for most concepts voice-verified

it's not gonna be that. voice-verified

It's gonna be a big part of what they're using to really generate some of the leads. voice-verified

The key word in all this is communication. voice-verified

And, you know, there'd be a lot of our clients that were on the voice-verified

phone or emails or everything multiple times a day. voice-verified

we like to keep updated about what's happening in the company. voice-verified

But on the other hand we don't want to overburden them. voice-verified

Our job is to come up with ideas that are gonna help them achieve their publicity goals. voice-verified

And which could be anything from the social can be, you know, anything on the internet. voice-verified

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