Brad Martineau

what the opportunity looked like and feeling like, hey, we'll be better off if we hold off, button this stuff up, improve this over here, and we'll come out and it'll be better to do it later.

So we sell, like what we do for people is that we make it easy to implement automation in your business.

And in the bio, like that bio was a little bit older because we started off focusing on Infusionsoft users, but we're going after small business to help make it easy to really harness the power of automation.

The way that we do it though, which I think of what you're asking more, like what's the product or service that people can buy?

So we basically have – I'll tell you what we've been selling that's gotten us to where we are, and then we're shifting so that we can actually go after a bigger marketplace.

So what we've been selling and –

We really just focused on one product, and it has to do with the book.

If we get to that favorite business book, I'll tell you why the one product.

But we sold it.

It's called The Makeover, and it's our flagship offering.

We built a multimillion-dollar business on the back of it.

It's two days.

You come out to our office, and we've got some free work we have you do.

But you come out to our office, and you sit down with one of our coaches one-on-one for two days.

And in two days, we outline what it looks like if you're using technology 100% in your business or Infusionsoft, if that's the tool that you're using.

Then we go through and we get into the details of, okay, at the different parts in your business, here's exactly how it's going to work.

We call it creating an executable blueprint.

But here are the emails that are going to be sent.

Here are the landing pages we need.

Here's where somebody is going to call.