Brad Palmer

They went out of business.

Their senior leadership completely changed.

Or it's actually, there's a reasonable fraction of them are people that bought for the product, paid for the product, and actually never turned it on.

Um, so our acquisition costs for a paid lead is under $400 Canadian.

Uh, for a, a bonafide opportunity.

Um, that is not fully weighted for the full cost.

Um, the full cost,

So our full-end cap is less than our ACV.

And we actually throttle our activity to keep the acquisition cost under the ACV.

People pay us a year in advance, so we have a very nice cash flow with that.

Yeah, it's well under 12 months.

Oh, it would be over 50.

It's probably around 75,000.

Okay.

It's paid ads, review sites.

Some, you know, sort of Facebook, Twitter kind of activity in a targeted way.

LinkedIn.

So our retention is so high and we're such a steady product that feel lifetime value is so high, it's sort of not meaningful to think about.

It's not a key metric for us because we'll

Yeah, it's so high that it's not a meaningful metric.