Brad Rothenberg
speaker
273 appearances
1 recordings
1 series
first heard Jun 2026
last heard 5 Jun
Brad Rothenberg’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
this year.
That's left to the local organizing committees.
Unlike in 94, when we last hosted the World Cup, there were a ton of revenue opportunities.
sponsorship categories, licensing, premium ticket sales.
FIFA is controlling all of that.
And you know what?
If I was FIFA, I'd probably do the same thing.
They don't look at the U.S.
as a market that they need to grow like they did in 94.
They look at a market that is exploitable because we are the cash for soccer in the world.
Most of the big brands that sponsor the World Cup are U.S.
companies and we can afford these outrageous ticket prices.
Even if games aren't going to sell out, they're going to make a ton of money.
The dynamic ticket pricing, which everyone's complaining about, and it's kind of new to sports fans, but it's been in the concert business forever.
It's right now that the media is just grasping onto anything because there's nothing else to talk about.
There's going to be plenty of money made on the program, mostly by FIFA.
And I'm looking forward to them returning in 2027, dropping it back in the U.S.
Especially it's international.
All of our brands, Coca-Cola, for one, they're selling more products around the world than they do in the U.S.
And soccer is their vehicle.
Showing 141–160 of 273 · page 8 of 14
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