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Brad Stulberg

๐Ÿ‘ค Speaker
820 total appearances

Appearances Over Time

Podcast Appearances

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

We're all on a continuum between heroic individualism and groundedness.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

The point of this book is just to help people shift a little bit more towards groundedness.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

I know this myself.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

The week that my book comes out, I am spending more time than I want to admit in heroic individual mode.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

I'm checking my sales rank.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

I'm trying to get app ads placed in the New York Times and Wall Street Journal, and I'm constantly checking to see if I got emails back from editors.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

I did it for a week, but then I put this really hard boundary on it because I know that that's ultimately unhealthy.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

And I'm using myself as an example to elucidate that A, it's very hard to be like 100% on this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

And if you get it 60% right, it's good.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

And then B, so much of heroic individualism is the environment that we operate in.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

So it's all fun and good to say, be where you are, so on and so forth.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

But then when you try to sell sponsorship for a podcast and they're like, how many downloads do you have?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

Well, that number matters.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

So it's not saying that these end results, these peaks don't matter.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

It's just trying to help us feel a little bit better as we strive and have our self-worth be something more than an external result, which again, the big paradox is that gives you the best chance at getting the external result and actually enjoying it when you do.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

Yeah, I think that and the pandemic, which has helped people evaluate their priorities in life.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

And I think what's really nice about words like profiting or success is you get to define what they mean.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

And I think a part of the problem is people hear profiting and they think more money or a fancy watch or a bigger house.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

And people think success and they hear promotion.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Brad Stulberg: Six Mental Health Principles Entrepreneurs Need to Beat Burnout | Mental Health | YAPClassic

Whereas profiting can also mean knowing your core values and crafting a life that is in alignment with them.