Brad Stulberg

speaker
1,230 appearances 3 recordings 3 series first heard Jan 2026 last heard 31 Mar

Brad Stulberg’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 3 in all, peaking in Mar 2026 with 1.

Appearances

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And throughout school, throughout that first early job experience, what I didn't realize is that I was actually always writing.
So even at a place like McKinsey, I was never the person building the financial model.
I was always the person doing the memo for the client or coming up with the PowerPoint slide deck, telling some sort of story.
And when I was at McKinsey and Company, I became really interested in health and healthcare.
And I got a bird's eye view to all the ways that our healthcare system, at least here in America, is not the best.
So that led me to public health school.
And it was there that I kind of had this aha moment, at least for myself, that there's really two ways to go about health care.
One is the care part, which is often disease driven.
And the other is the health part, which is, well, how do we stay healthy?
How do we thrive?
How do we keep ourselves out of the traditional health care system to begin with?
And that set me on this path to exploring all things human performance, health and well-being.
And through a whole bunch of just grind and pitching and getting rejected and getting rejected some more, I eventually got lucky and got some of my writing placed, which led to getting more writing placed.
And it's just been an upworld swirl since then, though I still get declined more often than not.
Yeah, and what I didn't realize and what's so interesting in hindsight is that I was training to become a nonfiction writer at McKinsey & Company.
Because if you think about what a big consulting study is, a client comes to you and says, we've got this thorny problem and we want you to solve it.
And then you do all kinds of research, you interview experts, and you craft a bunch of hypotheses as to how to solve that problem.
And then you explore them.
And then if you're any good at your job, you come up with a decent solution and you also tell the client all the ways that you might be wrong.
And that is the exact same framework that I use to do my nonfiction writing.
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