Brad Stulberg

Because if you think about what a big consulting study is, a client comes to you and says, we've got this thorny problem and we want you to solve it.

Because if you think about what a big consulting study is, a client comes to you and says, we've got this thorny problem and we want you to solve it.

And then you do all kinds of research, you interview experts, and you craft a bunch of hypotheses as to how to solve that problem.

And then you do all kinds of research, you interview experts, and you craft a bunch of hypotheses as to how to solve that problem.

And then you explore them.

And then you explore them.

And then if you're any good at your job, you come up with a decent solution and you also tell the client all the ways that you might be wrong.

And then if you're any good at your job, you come up with a decent solution and you also tell the client all the ways that you might be wrong.

And that is the exact same framework that I use to do my nonfiction writing.

And that is the exact same framework that I use to do my nonfiction writing.

I define a problem.

I define a problem.

I do research.

I do research.

I interview experts to try to get to a solution.

I interview experts to try to get to a solution.

And then I also ask myself, well, how might I be wrong?

And then I also ask myself, well, how might I be wrong?

What are some other solutions that could work, too?

What are some other solutions that could work, too?