Brad Sugars
speaker
6,125 appearances
15 recordings
3 series
first heard Dec 2025
last heard 2d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.
Appearances
You know, and people think that's difficult, but
Remember what we've taught, content compounds.
So the content that you build today will still be working for you in a year, two years, five years, ten years type thing, as long as you're putting it on the permanent channels.
And that brings us to component number two of your engine, of your marketing machine, and that is trust.
Attention alone doesn't create customers, trust does.
And this is where I guess I find a lot of marketing fails because
As a business generates attention, then they immediately try to sell instead of building trust.
Trust, well, if you think about what builds trust with people, and we've covered this before, but it's the content, the reviews, the testimonials, uh, podcasts, either yours or one that you attend, interviews with your customers, interviews with your suppliers, uh, videos, books, uh, e-books that you've written, case studies in particular.
Ratings, all of that matters.
And trust shortens your sales cycle, it increases your conversion rate.
Why?
Because obviously the more trust, the easier that becomes.
Trust increases lifetime value of a customer because you get more repeat business.
And it also increases referrals, okay?
Because that's part of the referral relationship.
What you really need to build over a period of time is the trust life.
And if you think of this as a one-week job, it's not going to happen.
If you think of it as a one-year job, building the ladder of trust.
Um, and every bills business really needs to be building a trust library.
And think about how many reviews you want, like 50 of them, how many testimonials, 20 to 50 of those, how many videos explaining what your product or service is, how it works, how to buy it, how to do all those things.
Showing 361–380 of 6,125 · page 19 of 307
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