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Brad Sugars

👤 Speaker
931 total appearances

Appearances Over Time

Podcast Appearances

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

It's called capitalization.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

If you don't sell, your equity is doing very little work for you.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So, for example, why is Elon Musk the richest person in the world?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Because he sold his first business.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

If he hadn't capitalized and raised a couple hundred million dollars, he couldn't have started those three companies that got him to the next phase and the next phase type thing.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

But so the milkman...

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

You run your business one year, you make one year's profit.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

He was buying and selling a business every year.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

He'd buy a bad area, build it up, sell it at the end of the year.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So at the end of the year, he was getting a five multiple for his business, right?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So he was making six years profit in one year.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Capitalization.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

If you're not capitalizing, I teach it to my two oldest daughters.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

They're both now investing in their first homes.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

And I say to them, here's how you make money as a young kid, right?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Do you care if you have roommates as a young kid?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

No, Dad, I don't care.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Great.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

You're going to buy a house with five bedrooms, OK?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

It's going to be a rundown house in a nice neighborhood.