Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 5d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

newest first · ▶ plays the moment

So that, you know, the distribution advantage is another one.

If you think of licensing, it's like strategic growth.

Many businesses obsess over their products.

Very few obsess over their distribution.

And products matter, but distribution matters more.

The best product with poor distribution.

Loses, the average product with exceptional distribution often wins.

McDonald's has more burger sites in the world and they have a better distribution methodology than most burger companies.

They don't necessarily have a better burger, just a better distribution system.

So partnerships essentially are designed to expand distribution.

If I wanted distribution into Poland, I need to find a partner.

in Poland to be my distributor or to be my affiliate or to be my licensee or to be my franchisee.

But it's looking for partners.

They could be my joint venture partner.

So I want to go back to something I touched on, but think of the hundred partner strategy, right?

This is a strategy for you to find 100 partners out there.

Not 100 customers, 100 strategic partners for your business.

And if each of them referred you just one new customer per month, that's 100 customers a month.

If each gave you two,

You know what I mean?

Showing 1021–1040 of 6,125 · page 52 of 307