Brad Sugars
speaker
6,125 appearances
15 recordings
3 series
first heard Dec 2025
last heard 5d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.
Appearances
Well, here's a statement that would have sounded ridiculous 20 years ago.
Every business is now a media company.
Not some businesses, not online businesses, not influencers.
Every single business.
Your business, my business, the plumber, the dentist, the lawyer, the coach, uh, the accountant, the manufacturing business that never thought they would ever have to do media is now a media.
I know 20 years ago that would have sounded ridiculous that everyone had to be in the business of creating media, creating content around you, whether you're a franchise, whether you're a standalone business, whether you're a big business, small business.
Because today the companies that win attention with customers and the companies that create content own the attention.
I wished early in my
My career, I was able to have a media company.
We had to rely on the media, advertising with the media, getting PR with the media, and now you can be your own media company.
The businesses that really understand this are growing faster than ever before.
In fact, faster than everyone else.
The businesses that don't are quickly becoming invisible.
I see this as the biggest shift of the century.
From a marketing perspective, right?
If you go back, and and you might you're probably too young for this, but if you go back a few decades, if you wanted attention, you needed TV and newspapers and radio and magazines.
Like you actually had to work for it.
You actually had to convince the journalists to do a story on it.
And you needed those gatekeepers, you needed the media companies.
Today, you are the media.
Showing 1141–1160 of 6,125 · page 58 of 307
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