Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 6d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

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Why do politicians go on Joe Rogan's podcast?

Because the people who watch Joe Rogan trust Joe Rogan.

Trust creates business.

There's no two ways about it.

The podcast is no longer just a marketing channel, it is a trust-building machine.

And I personally think every CEO should have a podcast.

Not because pods make money, most of them don't, let's be blunt around that.

At least not directly.

The value comes, though, from the authority that it builds, the relationship.

I know the number of pods where I've interviewed someone that I wanted to have a business relationship with that person.

And bringing them on the pod got the relationship happening.

I don't think I would have got the relationship if I didn't have a pod to do that with.

So it's almost a form of networking, if that makes sense.

But it's definitely a positioning, it's definitely trust building.

The pod gives you permission.

In many ways, to speak with extraordinary people.

And that's a huge advantage in today's marketplace.

You know, I don't think Joe Rogan would have become friends with President Trump if he was still just the guy announcing at UFC events.

Having the pod took him into a totally different realm of who he gets to speak with every week.

Theo Vaughn.

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