Bradley Jacobs

I will miss a day here and there.

And I don't really post on the weekends unless I get ambitious on a Friday and schedule everything.

But I do.

I have it on my to-do list every day.

It doesn't take me long.

I can write a post in about 15 minutes.

So I just bang them out every day.

It's the hook, if I'm really being honest.

It's that hook at the beginning.

And then the content needs to be good from there.

But my best ever post was actually a post about Uber Eats in Miami.

I launched Uber Eats in Miami and I wrote what it was actually like to launch that business.

I wrote that in 10 minutes, like lying on my bed one day, and I got 188,000 impressions.

And it was just shocking to me.

But when I look back at that post...

the hook was really, really strong and the content really resonated.

So you still can't dictate what's going to go viral versus not or what's going to do well, but you can at least have an idea of what works.

It's the typical long tail keyword strategy.

And I will be honest, we wrote content that our customers were asking about.

I didn't go do all this content, this keyword research.