Bradley Jacobs

I just wrote what I'd heard a million times in my customer interviews and my sales calls in our community.

And then I saw what started to rank higher.

And then we wrote more rich posts around that content that was already starting to do well.

And yes, there's many keywords that we're nowhere close for that we could be or that are in our niche.

But as you said, these big companies, they've been doing it for years.

And so we have a long way to go.

But long tail keywords are definitely the move.

And then you need those backlinks, right?

So we're actually working on getting a piece in Fortune.

right now.

And that should help our domain authority a lot and help us increase up the Google.

Absolutely.

And they'll share it on their LinkedIn.

And they also... The one thing that we did is everyone in MyLance gets a MyLance profile.

And we use the same domain.

It's mylance.co slash your name or whatever username you want.

And so every single one of those is actually a backlink to my lens.

I will say it's the reason I didn't go raise a bunch of money, because I think it forces a discipline and a creativity that a lot of entrepreneurs don't have.

If I had 5 million bucks in the bank, it's hard for me to imagine having to be this creative, frankly.

Yeah.