Brandon Baum

I think everyone globally can agree that what is going on right now isn't working.

I feel like we're at the perfect time for that shift to start taking place.

Yeah, so I'm excited to hopefully be a part of that journey, be launching these films and continuing to use the early success that we've got so far from building up our social channels and then hopefully starting to build stories and worlds inside of those that we can then transition into these much bigger storytelling platforms.

Great question.

Absolutely.

And that's the thing that I'm really passionate about.

YouTube is now the number one thing that people consume on their TVs in the US.

It has the most amount of screen time, which is great because we spoke about that kind of like idea of democratized creativity.

Well, that can only be true if there's two things at play.

The tools are democratized, which Adobe have come in.

And day by day, they are knocking that bar lower and lower and lower.

And they're going to continue to do that to open up their tools to as wide a market as possible.

But that's only half the story.

The other half is distribution.

The thing that's been sort of this gatekeeping thing by, you know, the big six for as long as media has existed.

Well, now YouTube's provided this platform where distribution at scale is free, but not just any distribution.

Distribution on the world's largest stage now sitting as the number one thing that people are watching on their TVs in the living room.

So I think all of this is just kind of aligning to this idea that like,

Yeah, it feels like that the atmosphere is ripe for change.

It's about to happen.