Brandon Brittingham

I know, like, I know you weren't profitable because you've called me for advice.

Right.

And I think it's, I just think it's, we don't talk enough about that.

There's a side of the equation of number one, you're in business to be profitable and top line is vanity.

Right.

Yeah.

And that's exactly right.

Enough people don't talk about it.

So I'm glad that you're talking about it.

You wrote a book on it because, and a lot of us are not educated on it since we're kids.

It's not educated in the school system on what to do when you get money and how to keep it.

So I'm glad you, you touched on that because I think it's so overlooked and I believe we need to normalize in our industry talking about this more because we don't.

And the crazy thing is just because I'm fascinated with human psychology and

Right.

I could do a webinar.

You know, I'm going to show you how to sell 50 more houses this year.

And 800 people would show up.

I could do a webinar that says, let me show you how to keep 30 percent of your income and not pay taxes on it.

And 100 people would show up.

Isn't it crazy?