Brandon Bruce

And so we're doing more on the onboarding and services side as well.

Yeah.

So, so we're four years into it.

We didn't do a lot of LTV calculations early on because we weren't sure, you know, how long customers were going to stay with us.

Thankfully they stay with us for awhile.

So our LTV right now, uh, is between 700 and $5,800.

Um, you know, cost of customer acquisitions about 85 bucks.

So, you know, we're able to recover our, our CIC pretty fast.

Uh, so CIC meaning cost of customer acquisition, customer acquisition cost.

No, we do very little in the way of ads.

We do find retargeting to be valuable for us.

We've certainly tried a lot of different types of advertising, but our best spend has been on events as well as partner marketing.

So we have a network of over 350 consulting partners as well as some resellers.

And so we do a lot of co-marketing, webinars, web-based events, and in-person physical events with those folks as well.

So we've got 20 folks on the engineering team, broadly speaking.

So those are engineers, product designers, product managers.

And then on the sales side, we have about 20.

And then the balance are customer success and support.

So there's about 10 folks there.

And then, you know, give or take seven folks, eight folks on the marketing team.