Brandon Dawson
speaker
2,042 appearances
4 recordings
3 series
first heard Feb 2025
last heard 17 Jul
Brandon Dawson’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
And all along that you're pushing it, this is scale versus scaling, you're getting diminishing returns.
As you get diminishing returns, you start to get flustered.
You start to get frustrated.
You start to get fear.
You start to have anxiety.
You start to get more stress because you're making less money and you're working even that much harder.
And you start to give up on the idea of getting big and you decide to settle on what worked with the people it worked with.
This is the cycle these businesses go through.
I call it the washing machine cycle.
It just keeps going.
You take something out of the washing, put something out here and it's still banging around, banging around.
And it's because the what you do is only going to get you so far.
Recognizing from three to five million scale versus scaling, you shouldn't be trying to push your business by spending more money and by hiring more people and by buying more assets.
You should be trying to slide to 5 million with the same people, the same assets, and the same resources you have at three.
Because there's no way you've maximized your operational effectiveness in your business when you have no idea what you're doing
And you assume you do because it works, but it will not work when you go from three to five.
Increasing the costs, increasing assets, increasing time isn't the thing that's going to take you to five.
Being more efficient, being more effective, hiring higher quality people who can execute without you babysitting them
and do it for you instead of you doing it.
These are the things that are going to move the business and they will pull the business up versus you shoving it up.
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