Brandon Herrera

And you're in charge.

That could have been a very uncomfortable, it probably already was, but I'm like, that could have been a very uncomfortable hearing for Mark, but nobody knew the right questions to ask.

Yes.

Also really disconcerting that you've become a farmer.

He fucked off to a piece of property and started growing.

It was like 17,000 miles an hour or whatever it is.

Brandon, what happens if people haven't heard about my brand though?

That's actually easy, Eli.

Shopify helps you find your customers with easy to use email and social media campaigns.

From household names like Mattel or Gymshark to new brands just getting started.

On some shoes, on some merch, bunker.

I was specifically told by somebody who did a lot of work in this industry.

He basically said like, oh, yeah, with what you're doing.

This was last cycle.

He's like, which means it's only gotten better.

He said that, yeah, you don't really worry about like somebody following you in person or whatever.

No.

And I'm like, oh, that's good.

He's like, no, it's not.

They don't need to.