Brendan Kane

And then you put it back into the waste paper basket and it's no longer overflowing. So what she's doing is taking a very heady, complex subject matter, tying it to a visual metaphor where there's plenty of clinical psychologists or therapists on the web that will talk about the exact same subject matter.

And then you put it back into the waste paper basket and it's no longer overflowing. So what she's doing is taking a very heady, complex subject matter, tying it to a visual metaphor where there's plenty of clinical psychologists or therapists on the web that will talk about the exact same subject matter.

Again, it's not the content, but they're just spewing facts or data or information that would get 10,000 views instead of 11 million views.

Again, it's not the content, but they're just spewing facts or data or information that would get 10,000 views instead of 11 million views.

Love this stuff. You ever hear of Dr. Pompa?

Love this stuff. You ever hear of Dr. Pompa?

No.

No.

So this guy, he's one of Joe Polish's buddies. He came to one of the 100. Joe Polish has got this big group. He lives down the street. He's a great guy. And what is that shot that you take to lose weight now that's really big? Ozempic. Ozempic. So I knew a couple people, they're not on it now, that were on Ozempic. And I said, I sent this to them.

So this guy, he's one of Joe Polish's buddies. He came to one of the 100. Joe Polish has got this big group. He lives down the street. He's a great guy. And what is that shot that you take to lose weight now that's really big? Ozempic. Ozempic. So I knew a couple people, they're not on it now, that were on Ozempic. And I said, I sent this to them.

They're just going to play this for you and for the audience, so...

They're just going to play this for you and for the audience, so...

So I just want to, this is Dr. Pompa. Yeah, I've seen his content before. He has 1.2 million followers. And he just goes in, he'll go into like Kroger and he'll go, look at the nutrients on this. And it seems like the same format. It's always him. He's dressed differently. He's talking to somebody that's a specialist or he's going through like health things. It's amazing.

So I just want to, this is Dr. Pompa. Yeah, I've seen his content before. He has 1.2 million followers. And he just goes in, he'll go into like Kroger and he'll go, look at the nutrients on this. And it seems like the same format. It's always him. He's dressed differently. He's talking to somebody that's a specialist or he's going through like health things. It's amazing.

I mean, I really think that he's probably got some writers. It's his two sons that are doing the research, and he's got a team. How important is it that you do deliver on content? You've got the research. You show the stats. I know you probably don't overproduce, but what is important about that?

I mean, I really think that he's probably got some writers. It's his two sons that are doing the research, and he's got a team. How important is it that you do deliver on content? You've got the research. You show the stats. I know you probably don't overproduce, but what is important about that?

In terms of frequency and volume?

In terms of frequency and volume?

That's a great other question, but I'm saying how much research needs to go into the content? Should you have writers kind of doing some research going on? What's like, I've heard like stay current. Like you could talk about Ukraine or Israel. I don't know if that works for everybody, but what's the current, obviously you don't want to do what's a trending only. Yeah. The current affairs maybe.

That's a great other question, but I'm saying how much research needs to go into the content? Should you have writers kind of doing some research going on? What's like, I've heard like stay current. Like you could talk about Ukraine or Israel. I don't know if that works for everybody, but what's the current, obviously you don't want to do what's a trending only. Yeah. The current affairs maybe.