Brendan Kane

99% of businesses, you don't have to do current content in terms of like what's happening in the world. Okay. And oftentimes that can kind of work against you. Obviously, if you're like a news journalist or like a podcast associate where you cover current events, but I would say 99% of businesses, it's not needed. You can do it if you want.

99% of businesses, you don't have to do current content in terms of like what's happening in the world. Okay. And oftentimes that can kind of work against you. Obviously, if you're like a news journalist or like a podcast associate where you cover current events, but I would say 99% of businesses, it's not needed. You can do it if you want.

If you want to look at another person that worked with Mr. Beast, a guy named Dylan Page, who is basically beating out all the news outlets on TikTok and Instagram because he's mastered the art of covering journalism through these principles that we're talking about today. But I would say 99% of businesses, I wouldn't go there because you want to have evergreen content that you can use.

If you want to look at another person that worked with Mr. Beast, a guy named Dylan Page, who is basically beating out all the news outlets on TikTok and Instagram because he's mastered the art of covering journalism through these principles that we're talking about today. But I would say 99% of businesses, I wouldn't go there because you want to have evergreen content that you can use.

And also, I feel like you're trying to force things a little bit too much in terms of current events. But in terms of your question of how much research and script writing and things go into it, a lot of the research comes in at the beginning. And this is where we spend most of our time.

And also, I feel like you're trying to force things a little bit too much in terms of current events. But in terms of your question of how much research and script writing and things go into it, a lot of the research comes in at the beginning. And this is where we spend most of our time.

We have a team of researchers that's dedicated to, we spent 10,000 hours just dissecting kind of different series or formats. But A bulk of the work is really coming up front of identifying the series or format, and then doing that breakdown of understanding what is the difference between the successful uses of that format versus the unsuccessful uses of that format.

We have a team of researchers that's dedicated to, we spent 10,000 hours just dissecting kind of different series or formats. But A bulk of the work is really coming up front of identifying the series or format, and then doing that breakdown of understanding what is the difference between the successful uses of that format versus the unsuccessful uses of that format.

So that it gives you a blueprint to benchmark yourself against. So that once you start producing content, if your content ever falls short, all you have to do is to take your video on one side of the screen, the reference of a high performer on the other side of the screen, not paying attention to the content, the context, play them side by side and see what the difference is.

So that it gives you a blueprint to benchmark yourself against. So that once you start producing content, if your content ever falls short, all you have to do is to take your video on one side of the screen, the reference of a high performer on the other side of the screen, not paying attention to the content, the context, play them side by side and see what the difference is.

And if you're honest with yourself, you'll see differences. And these differences can be subtle. They can be your pacing, your tonality, what happens in the first three seconds. Maybe it's the lighting that's off or your background is off. Things of this nature, you can start picking it up against that element, the elements that you'll see.

And if you're honest with yourself, you'll see differences. And these differences can be subtle. They can be your pacing, your tonality, what happens in the first three seconds. Maybe it's the lighting that's off or your background is off. Things of this nature, you can start picking it up against that element, the elements that you'll see.

Literally success leaves clues. Yes. Let's put it against if this is, what's the clinical studies you're gonna have your, yeah, you're just testing against the, what is that called? Whatever, can't remember. But how often should somebody be posting? And there's all this research. Some people say you gotta do three a day. Some people say, and some people will pull one down and test it again.

Literally success leaves clues. Yes. Let's put it against if this is, what's the clinical studies you're gonna have your, yeah, you're just testing against the, what is that called? Whatever, can't remember. But how often should somebody be posting? And there's all this research. Some people say you gotta do three a day. Some people say, and some people will pull one down and test it again.

They'll pull it down and test it again. What's the right way to kind of go about how you post in the frequency?

They'll pull it down and test it again. What's the right way to kind of go about how you post in the frequency?

Again, the answer that I'm going to give is how do you be at the top 1%? And if you want to be at the top 1%, it has nothing to do with frequency. It has to do with your ability to master your content.

Again, the answer that I'm going to give is how do you be at the top 1%? And if you want to be at the top 1%, it has nothing to do with frequency. It has to do with your ability to master your content.

Quality.

Quality.