Brendan Kane

Yeah. Quality over quantity. Yes. And what you'll see is frequency can tend to potentially lead to more followers. But if you look at somebody's followers versus the views that they're getting... If they haven't mastered their format, then they can be generating 10,000 views of video rather than generating 500,000 views of video. And you're just having more kind of impact with it.

Yeah. Quality over quantity. Yes. And what you'll see is frequency can tend to potentially lead to more followers. But if you look at somebody's followers versus the views that they're getting... If they haven't mastered their format, then they can be generating 10,000 views of video rather than generating 500,000 views of video. And you're just having more kind of impact with it.

The other challenge with frequency is it often causes people to throw learning out the window, meaning they're so focused on how do I get three posts out today without trying to focus on what is my hypothesis with each post I'm doing and what am I learning from it, whether it works or doesn't work. Because you'll see a lot of people that can go viral.

The other challenge with frequency is it often causes people to throw learning out the window, meaning they're so focused on how do I get three posts out today without trying to focus on what is my hypothesis with each post I'm doing and what am I learning from it, whether it works or doesn't work. Because you'll see a lot of people that can go viral.

Maybe it's one out of 50 or one out of 100 videos by doing that volume model. But when they get that one to work, they have no idea why it worked compared to the other ones failing. And thus, they go through that cycle again of producing another 50 or another 100. So frequency can come into play once you've mastered your format. Like Mr. B started doing a video every month or every six weeks.

Maybe it's one out of 50 or one out of 100 videos by doing that volume model. But when they get that one to work, they have no idea why it worked compared to the other ones failing. And thus, they go through that cycle again of producing another 50 or another 100. So frequency can come into play once you've mastered your format. Like Mr. B started doing a video every month or every six weeks.

Now he's trying to do a video every week. He's mastered every element of it and he has a team to support and things of that nature. But if you want to be at that top 1% of really driving massive growth and eyeballs in your content, I would highly advise of doing quality versus quantity.

Now he's trying to do a video every week. He's mastered every element of it and he has a team to support and things of that nature. But if you want to be at that top 1% of really driving massive growth and eyeballs in your content, I would highly advise of doing quality versus quantity.

What do you think sets up the algorithm to say, what's the highest signal?

What do you think sets up the algorithm to say, what's the highest signal?

Instagram specifically, and they've outright come out with this, is they're really prioritizing shares right now because they see that as a massive benefit versus other platforms are always looking for that extra edge. And the way that they like it is it sparks conversation. So you see a video, you share it with a friend or a spouse or a loved one, and a communication starts in the DMs around it.

Instagram specifically, and they've outright come out with this, is they're really prioritizing shares right now because they see that as a massive benefit versus other platforms are always looking for that extra edge. And the way that they like it is it sparks conversation. So you see a video, you share it with a friend or a spouse or a loved one, and a communication starts in the DMs around it.

So for Instagram specifically, I would say shares is number one, but retention is a close second.

So for Instagram specifically, I would say shares is number one, but retention is a close second.

So watching the whole thing? As much as possible, yes. So retention means watching as much.

So watching the whole thing? As much as possible, yes. So retention means watching as much.

Yes. Again, the share element plays into retention because you're sending it to a person and that's likely going to spark a conversation. Every decision any of these platforms make is all about how they can get people to spend more time on the platform versus going to another platform. Because if they're spending more time on their platform, they can serve more ads and generate more profit.

Yes. Again, the share element plays into retention because you're sending it to a person and that's likely going to spark a conversation. Every decision any of these platforms make is all about how they can get people to spend more time on the platform versus going to another platform. Because if they're spending more time on their platform, they can serve more ads and generate more profit.

So I've noticed that YouTube and Instagram and Facebook, I think TikTok is spending a fortune, I guess, because there's always TikTok videos that come up on their platforms. Like, go to TikTok. This came from TikTok. Is that just they're spending the money? Why would they even, I guess they don't want to gate that stuff.

So I've noticed that YouTube and Instagram and Facebook, I think TikTok is spending a fortune, I guess, because there's always TikTok videos that come up on their platforms. Like, go to TikTok. This came from TikTok. Is that just they're spending the money? Why would they even, I guess they don't want to gate that stuff.