Brendan Kane

Why would they allow their competitor to say, go to TikTok on their platforms? It's your pay to play. I think, so you're, you mean in terms of somebody sponsored ads all the time or like, I just feel like it feels like stuff's always pushing you.

Why would they allow their competitor to say, go to TikTok on their platforms? It's your pay to play. I think, so you're, you mean in terms of somebody sponsored ads all the time or like, I just feel like it feels like stuff's always pushing you.

So if they're running ads, it's hopefully because they have a self-liquidating model going on. The same thing in your garage business. You spend X dollars to acquire a user and you know what your LTV is. That LTV is profitable. So you hope that's the case.

So if they're running ads, it's hopefully because they have a self-liquidating model going on. The same thing in your garage business. You spend X dollars to acquire a user and you know what your LTV is. That LTV is profitable. So you hope that's the case.

I can't definitively say that that is the element, but there's always kind of this arbitrage going on where each platform has really mastered the nuances of behavioral psychology to keep people on that platform longer. So I would suspect that, let's just say TikTok's running ads on Instagram or Facebook or YouTube to get people to download TikTok and use it.

I can't definitively say that that is the element, but there's always kind of this arbitrage going on where each platform has really mastered the nuances of behavioral psychology to keep people on that platform longer. So I would suspect that, let's just say TikTok's running ads on Instagram or Facebook or YouTube to get people to download TikTok and use it.

They know if they're spending to get that person to download that app, that their models are trained to get them addicted to that platform and thus increase the likelihood that people will start going to TikTok rather than another platform.

They know if they're spending to get that person to download that app, that their models are trained to get them addicted to that platform and thus increase the likelihood that people will start going to TikTok rather than another platform.

My biggest pet peeve in the planet is these influencers who have never made it in the real world. And I made a joke the other day with a post. I said, the 20 year old life coach, the guy that's marriage coaches on his fourth divorce, they rent a Beamer or a Ferrari. They go to this place in LA and I'm still in the game.

My biggest pet peeve in the planet is these influencers who have never made it in the real world. And I made a joke the other day with a post. I said, the 20 year old life coach, the guy that's marriage coaches on his fourth divorce, they rent a Beamer or a Ferrari. They go to this place in LA and I'm still in the game.

I don't coach a lot of people, but I have this podcast and I talk about real life scenarios. What's the economy. You know, we're growing very, very rapidly. when there's less than 20% of the companies growing in home service, 80% are actually declining. I know that because I know the CRM data, because I know the largest CRMs.

I don't coach a lot of people, but I have this podcast and I talk about real life scenarios. What's the economy. You know, we're growing very, very rapidly. when there's less than 20% of the companies growing in home service, 80% are actually declining. I know that because I know the CRM data, because I know the largest CRMs.

and do you feel like there's a like responsibility of moral obligation that if you're gonna make someone go viral it needs to be like real information if they're informational i mean if someone's putting out like bad content i don't know i don't even know that makes sense but you know it feels like to me is like someone's going to be a coach and they're going to start selling products

and do you feel like there's a like responsibility of moral obligation that if you're gonna make someone go viral it needs to be like real information if they're informational i mean if someone's putting out like bad content i don't know i don't even know that makes sense but you know it feels like to me is like someone's going to be a coach and they're going to start selling products

like real estate, their stuff used to work, but now it doesn't. So they had to switch to like sell courses. What are your thoughts on that?

like real estate, their stuff used to work, but now it doesn't. So they had to switch to like sell courses. What are your thoughts on that?

Yeah, I agree 100%. And if you look at the dedications of all three of my books are the exact same, and it's all about that I feel that there's people that have the ability to transform the world in a positive way, but their voices aren't being heard because they just don't have the knowledge and the expertise. But I think that there's definitely a lot of that issue.

Yeah, I agree 100%. And if you look at the dedications of all three of my books are the exact same, and it's all about that I feel that there's people that have the ability to transform the world in a positive way, but their voices aren't being heard because they just don't have the knowledge and the expertise. But I think that there's definitely a lot of that issue.

And I think the issue expands beyond that of people looking at even just celebrities or people that are successful and looking at this kind of service level view of their life and automatically deeming that those people are happy just because they're showing this lifestyle, they're showing these trips and things of that nature.

And I think the issue expands beyond that of people looking at even just celebrities or people that are successful and looking at this kind of service level view of their life and automatically deeming that those people are happy just because they're showing this lifestyle, they're showing these trips and things of that nature.