Brendan Kane

In some ways, I think that's even a bigger problem because people are aspiring to look at the wealthiest people or the most successful people and just say, well, I'm not good enough because I don't have

In some ways, I think that's even a bigger problem because people are aspiring to look at the wealthiest people or the most successful people and just say, well, I'm not good enough because I don't have

that ferrari or not flying on that private jet or i'm not dating that model or things of that nature when both you and i know a majority of those people are miserable they're not happy they're on drugs they want to commit suicide i know that money ruins people 95 probably 99 percent i mean i'm making up stats here but the majority of people that make it and get that kind of money

that ferrari or not flying on that private jet or i'm not dating that model or things of that nature when both you and i know a majority of those people are miserable they're not happy they're on drugs they want to commit suicide i know that money ruins people 95 probably 99 percent i mean i'm making up stats here but the majority of people that make it and get that kind of money

They're not ready for it. They can't trust their friends. They get the fame. They can't go anywhere. They got the paparazzi following them. And I know they're not happy. I've met these people. They're literally depressed.

They're not ready for it. They can't trust their friends. They get the fame. They can't go anywhere. They got the paparazzi following them. And I know they're not happy. I've met these people. They're literally depressed.

Yeah, so I think that there's a lot of problems with social media. At the flip side, I think that there's a lot of positives. There is. But it's like any type of media outlet that's been, even since the printing press was invented, there's very successful uses of it and unsuccessful uses of it.

Yeah, so I think that there's a lot of problems with social media. At the flip side, I think that there's a lot of positives. There is. But it's like any type of media outlet that's been, even since the printing press was invented, there's very successful uses of it and unsuccessful uses of it.

The guy at School of Hard Knocks, he said, hey man, your video went very, very well. He said, would you be willing to come on? I got about 100 entrepreneurs to pay me a monthly fee to ask some of these people questions. I said, yeah, I'll do a session. And it was so quick. I just answered a question. I love Q&As. And I've got a lot of the answers because I've been through it.

The guy at School of Hard Knocks, he said, hey man, your video went very, very well. He said, would you be willing to come on? I got about 100 entrepreneurs to pay me a monthly fee to ask some of these people questions. I said, yeah, I'll do a session. And it was so quick. I just answered a question. I love Q&As. And I've got a lot of the answers because I've been through it.

Not because I'm special, but because I failed so many times. And he's like, I think his goal was get the views, get very big, and then monetize. And is there a way to monetize through the process or do you wait to get... There definitely is.

Not because I'm special, but because I failed so many times. And he's like, I think his goal was get the views, get very big, and then monetize. And is there a way to monetize through the process or do you wait to get... There definitely is.

I would say, and you'll get this, there's a very big distinction between organic content and paid content. So paid content, you can go right for the pitch, right for the sale, right for the conversion. Organic content serves a completely different purpose. Organic content is to get people to know, like, and trust you. So again, going back to the Leather Craftsman, Tanner Leatherstein,

I would say, and you'll get this, there's a very big distinction between organic content and paid content. So paid content, you can go right for the pitch, right for the sale, right for the conversion. Organic content serves a completely different purpose. Organic content is to get people to know, like, and trust you. So again, going back to the Leather Craftsman, Tanner Leatherstein,

the is it worth it format deconstructing the $500 Chanel handbag, there's no calls to action in any of his content. What he's doing is he's sharing his expertise and breaking down whether these expensive leather goods are actually worth the amount of money that they're paying for it.

the is it worth it format deconstructing the $500 Chanel handbag, there's no calls to action in any of his content. What he's doing is he's sharing his expertise and breaking down whether these expensive leather goods are actually worth the amount of money that they're paying for it.

And what he's doing is the numbers are growing so big because he's just focused on how do I build a connection with that audience? How do I get to know who I am, trust me, like me? And they automatically want to take that next step. So for him, he just has a link in his bio and the traffic numbers are so big But at the same time, as you know, it's paid traffic.

And what he's doing is the numbers are growing so big because he's just focused on how do I build a connection with that audience? How do I get to know who I am, trust me, like me? And they automatically want to take that next step. So for him, he just has a link in his bio and the traffic numbers are so big But at the same time, as you know, it's paid traffic.

The larger your organic audience goes, the bigger your retargeting audience builds off of that so that you can remarket to those people with direct response content. Now, in terms of calls to action and content, organic content, you can definitely do it. But my recommendation is master the organic without the call to action because then you're removing a variable that can drive down performance.

The larger your organic audience goes, the bigger your retargeting audience builds off of that so that you can remarket to those people with direct response content. Now, in terms of calls to action and content, organic content, you can definitely do it. But my recommendation is master the organic without the call to action because then you're removing a variable that can drive down performance.