Brendan Kane

Master the performance, get the performance up, and then layer in the call to action because then you'll know... how to test different calls to action to ensure that it's not driving down performance. But if you integrate it into the beginning, you don't know if that's the reason that the content's not succeeding or if it's another variable.

Master the performance, get the performance up, and then layer in the call to action because then you'll know... how to test different calls to action to ensure that it's not driving down performance. But if you integrate it into the beginning, you don't know if that's the reason that the content's not succeeding or if it's another variable.

So I love this stuff. If you're a home service company, you're ABC Plumber. Where do you get started? You want to drive business. You know, there's a couple of things I want with my garage door company. I don't want just clients. I want great people to apply. What I noticed is if my social media gets bigger, really good people, half the guys that are in our, right now I got 43 guys training.

So I love this stuff. If you're a home service company, you're ABC Plumber. Where do you get started? You want to drive business. You know, there's a couple of things I want with my garage door company. I don't want just clients. I want great people to apply. What I noticed is if my social media gets bigger, really good people, half the guys that are in our, right now I got 43 guys training.

half of them said, we found you online and we wanted to work for you. Like, you seem like a real dude. Like, we thought it was too good to be true. We thought it was a Ponzi, but it's real. And so the question I have is, I guess you figure out what's your goal. I mean, where does someone get started?

half of them said, we found you online and we wanted to work for you. Like, you seem like a real dude. Like, we thought it was too good to be true. We thought it was a Ponzi, but it's real. And so the question I have is, I guess you figure out what's your goal. I mean, where does someone get started?

Well, I think, like you said, it's really understanding what your goal is. And I think depending on the size of the business, and I'd love to hear your perspective, but I would say a lot of businesses don't really understand the metrics that drive the business. Right. You know, what's your cost per acquisition? What's the lifetime value of your customer?

Well, I think, like you said, it's really understanding what your goal is. And I think depending on the size of the business, and I'd love to hear your perspective, but I would say a lot of businesses don't really understand the metrics that drive the business. Right. You know, what's your cost per acquisition? What's the lifetime value of your customer?

Cost per lead, your booking rate, your conversion rate, and your average ticket.

Cost per lead, your booking rate, your conversion rate, and your average ticket.

Yeah, that is the first place to start. You need to know those numbers, and then you can start different levels of how you want to engage in that space. Paid media, as you know, is the easiest place to start because you're basically buying reach to get in front of eyeballs.

Yeah, that is the first place to start. You need to know those numbers, and then you can start different levels of how you want to engage in that space. Paid media, as you know, is the easiest place to start because you're basically buying reach to get in front of eyeballs.

That doesn't mean that people are going to stop and pay attention, but at least you're not having to fight against an algorithm from an organic perspective.

That doesn't mean that people are going to stop and pay attention, but at least you're not having to fight against an algorithm from an organic perspective.

You can turn that up or down. That's as nice as you can go. Capacity's filled up.

You can turn that up or down. That's as nice as you can go. Capacity's filled up.

There's no minimum.

There's no minimum.

Yeah. You can scale as quick as you want to. You can do it faster.

Yeah. You can scale as quick as you want to. You can do it faster.