Brendan Kane

Organic is, I would say... Earned. Organic is earned, and it's more of an advanced play, but there's much larger upside to it in terms of beating out the competition. Because paid, you're basically just bidding against your competition to see who can acquire that user versus organic.

Organic is, I would say... Earned. Organic is earned, and it's more of an advanced play, but there's much larger upside to it in terms of beating out the competition. Because paid, you're basically just bidding against your competition to see who can acquire that user versus organic.

When we look at companies' competitors, nine times out of 10, they don't have a single competitor in their space that's doing well with organic because they just don't focus on a lot of the nuances and things that we talked about today. So organic is major upside, but it's a little bit more kind of nuanced versus paid. It's time.

When we look at companies' competitors, nine times out of 10, they don't have a single competitor in their space that's doing well with organic because they just don't focus on a lot of the nuances and things that we talked about today. So organic is major upside, but it's a little bit more kind of nuanced versus paid. It's time.

I tell people how to rank organically on Google. I'm like, listen, Google's got to trust you. You got to get links. You got to actually get, like, I'm on Forbes. I'm on Huffington Post. I'm on Inc. I get EDU backlinks. I get .gov. I get links all the time. I've got great content. My metadata is right. My schema data is right. My H1 tags are right. I'm putting out great content with videos.

I tell people how to rank organically on Google. I'm like, listen, Google's got to trust you. You got to get links. You got to actually get, like, I'm on Forbes. I'm on Huffington Post. I'm on Inc. I get EDU backlinks. I get .gov. I get links all the time. I've got great content. My metadata is right. My schema data is right. My H1 tags are right. I'm putting out great content with videos.

I'm doing all of it, and it's still, I'm a 63 domain authority. It's pretty good for a home service company. I want to get to 70. I'll outrank all my competition. And I know they can't outrank me fast. No one can come on and say, I'm going to outrank you tomorrow. It's going to take years. And as long as I keep doing my stuff right, I'm going to continue to climb the ladder.

I'm doing all of it, and it's still, I'm a 63 domain authority. It's pretty good for a home service company. I want to get to 70. I'll outrank all my competition. And I know they can't outrank me fast. No one can come on and say, I'm going to outrank you tomorrow. It's going to take years. And as long as I keep doing my stuff right, I'm going to continue to climb the ladder.

So what you just wrote down for search is almost the exact same thing of looking at organic, is that you have to build trust with the algorithms. You have to prove that you can put content in front of millions of people and hold their attention. So if you watch Mr. Beast and you watch a video that he just publishes, in the first two hours he's got 10 million views already. Why?

So what you just wrote down for search is almost the exact same thing of looking at organic, is that you have to build trust with the algorithms. You have to prove that you can put content in front of millions of people and hold their attention. So if you watch Mr. Beast and you watch a video that he just publishes, in the first two hours he's got 10 million views already. Why?

Because the algorithm trusts him implicitly, so they're gonna cede it to that many people. Versus if you're just starting out, or you're one of those people that has bought followers or has found another way to gain that audience without fully understanding how to communicate effectively, the algorithm, the way it works is it's going to seed it.

Because the algorithm trusts him implicitly, so they're gonna cede it to that many people. Versus if you're just starting out, or you're one of those people that has bought followers or has found another way to gain that audience without fully understanding how to communicate effectively, the algorithm, the way it works is it's going to seed it.

You're going to post something, it'll seed it to 100 people. It'll measure how effectively you are at stopping the scroll and holding attention. If you're good at it, it'll seed it to another 100, another 100, another 100. However, if that first 100 people, if you don't stop and watch it, it's going to kill it right away.

You're going to post something, it'll seed it to 100 people. It'll measure how effectively you are at stopping the scroll and holding attention. If you're good at it, it'll seed it to another 100, another 100, another 100. However, if that first 100 people, if you don't stop and watch it, it's going to kill it right away.

So in the same way that you've talked about mastering SEO and building that trust with the albums that way, you have to do that the same thing with social media.

So in the same way that you've talked about mastering SEO and building that trust with the albums that way, you have to do that the same thing with social media.

I love this stuff. If someone wanted to reach out to you, I mean, how do you work?

I love this stuff. If someone wanted to reach out to you, I mean, how do you work?

So basically we have a team that develops the research. So we do all the research for our clients. We develop the strategy and then we train them in our models. So we work with solopreneurs with no social media experience. They're shooting content on their iPhone all the way up to multi-billion dollar corporations.

So basically we have a team that develops the research. So we do all the research for our clients. We develop the strategy and then we train them in our models. So we work with solopreneurs with no social media experience. They're shooting content on their iPhone all the way up to multi-billion dollar corporations.