Brendan Kane

Why would you work with everybody? Why not pick an avatar? Why not find? I mean, you're just so good at it that you said we're going to be able to do it for the masses.

Why would you work with everybody? Why not pick an avatar? Why not find? I mean, you're just so good at it that you said we're going to be able to do it for the masses.

Yeah, because again, it's not about the content. It's about the context. So for us, it's content agnostic. And also because of how well the books sell, we have people from all over the world working with us. But we typically work best with the people that are doing hands-on with the content because they kind of need to understand that, those foundational elements.

Yeah, because again, it's not about the content. It's about the context. So for us, it's content agnostic. And also because of how well the books sell, we have people from all over the world working with us. But we typically work best with the people that are doing hands-on with the content because they kind of need to understand that, those foundational elements.

Right. And if you want to get a hold of you, what's the best way to do that?

Right. And if you want to get a hold of you, what's the best way to do that?

They can just go to hookpoint.com to learn more. Also, just for your audience, my new book, The Guide to Going Viral, if they go to hookpoint.com forward slash your last name, Mello, M-E-L-L-O, they can download a free version, PDF version, or Kindle version of the book.

They can just go to hookpoint.com to learn more. Also, just for your audience, my new book, The Guide to Going Viral, if they go to hookpoint.com forward slash your last name, Mello, M-E-L-L-O, they can download a free version, PDF version, or Kindle version of the book.

This is awesome, man. I love this. If you had any book that really influenced you outside, so you wrote 100 Million Followers, How I Built a Massive Social Following in 30 Days, Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds, Hook Point, How to Stand Out in a Three-Second World, and The Guide to Going Viral. And this one's just basic, the cover.

This is awesome, man. I love this. If you had any book that really influenced you outside, so you wrote 100 Million Followers, How I Built a Massive Social Following in 30 Days, Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds, Hook Point, How to Stand Out in a Three-Second World, and The Guide to Going Viral. And this one's just basic, the cover.

I love it. So what other books inspired you? You know, like for me, it's The E-Myth Revisited and The Richest Man of Babylon. And I've got like probably 20 books that I can name that maybe even people don't know, like go for know. But is there any books that really changed the way you think about things?

I love it. So what other books inspired you? You know, like for me, it's The E-Myth Revisited and The Richest Man of Babylon. And I've got like probably 20 books that I can name that maybe even people don't know, like go for know. But is there any books that really changed the way you think about things?

I think one of my favorite books is How to Win Friends and Influence People. Yeah, Dale Carnegie.

I think one of my favorite books is How to Win Friends and Influence People. Yeah, Dale Carnegie.

Yeah. My top book.

Yeah. My top book.

Yeah, I think it's so simplistic, but so deep in so many ways. And I really love the writing style. We tried to adapt the writing style for my books. The 5-Hour Workweek, more from a hook perspective, he just nailed it with the hook and the content. The 4-Hour? Yeah, the 4-Hour Workweek.

Yeah, I think it's so simplistic, but so deep in so many ways. And I really love the writing style. We tried to adapt the writing style for my books. The 5-Hour Workweek, more from a hook perspective, he just nailed it with the hook and the content. The 4-Hour? Yeah, the 4-Hour Workweek.

Is it 4-Hour? Yeah, yeah, yeah. Tim Ferriss. Yeah.

Is it 4-Hour? Yeah, yeah, yeah. Tim Ferriss. Yeah.