Brendan Kane

Influence.

Influence.

Yep. Robert Cialdini was just in here.

Yep. Robert Cialdini was just in here.

Yeah.

Yeah.

Robert Cialdini was in here three weeks ago. He's 79 years old. I'm having dinner with him. We're buddies. I've had dinner with him three times.

Robert Cialdini was in here three weeks ago. He's 79 years old. I'm having dinner with him. We're buddies. I've had dinner with him three times.

His books are amazing.

His books are amazing.

Yeah. So Pre-Suasion, he's the GOAT.

Yeah. So Pre-Suasion, he's the GOAT.

Yeah. So those, I think, are the top ones. Breakthrough Advertising is another one.

Yeah. So those, I think, are the top ones. Breakthrough Advertising is another one.

Yeah. You know Alex Ramosi? He did pretty good on 100 Million Offers.

Yeah. You know Alex Ramosi? He did pretty good on 100 Million Offers.

Yeah. I don't know him personally, but yeah, he's done really well with his books.

Yeah. I don't know him personally, but yeah, he's done really well with his books.

So you said I got more business because of my book. Yeah. Yeah. Do you feel like a book is the right way to start to do, like, just curious, what's your thought on, did you get published or did you do self-publish?

So you said I got more business because of my book. Yeah. Yeah. Do you feel like a book is the right way to start to do, like, just curious, what's your thought on, did you get published or did you do self-publish?