Brendan Kane

First book I did publish, worst experience ever. Second book, kind of hybrid I did through my literary agent. Third book, I just self-published.

First book I did publish, worst experience ever. Second book, kind of hybrid I did through my literary agent. Third book, I just self-published.

Yeah, because once you get the following, it's easier to self-publish.

Yeah, because once you get the following, it's easier to self-publish.

But it's also like, it's also, it's just like, we're marketers, like you, like, We eat and breathe data. That's all we do. We optimize, we break things, we try things. Publishers don't work that way. So it's like you're getting data every six months if you're lucky. It just doesn't make sense.

But it's also like, it's also, it's just like, we're marketers, like you, like, We eat and breathe data. That's all we do. We optimize, we break things, we try things. Publishers don't work that way. So it's like you're getting data every six months if you're lucky. It just doesn't make sense.

For the average person, publishing is good for somebody that's getting a seven-figure advance because then they're going to put their marketing PR engine behind it. But for the average person, the only thing that they're doing is helping you With the editing process, the cover design, getting it on shelves, which for some people is a big benefit.

For the average person, publishing is good for somebody that's getting a seven-figure advance because then they're going to put their marketing PR engine behind it. But for the average person, the only thing that they're doing is helping you With the editing process, the cover design, getting it on shelves, which for some people is a big benefit.

For somebody that just lives and breathes marketing, we want to control every aspect of it. We want the data in real time. And the publishers just made it more difficult. They didn't add value to the process.

For somebody that just lives and breathes marketing, we want to control every aspect of it. We want the data in real time. And the publishers just made it more difficult. They didn't add value to the process.

I would do this 10 times over again. There's so much I learned through this. Guys, I'll just tell you this. What Brandon's putting out here, you got to get his books, the new one, The Guide to Going Viral. I highly recommend you download that. There will be a link under here in this podcast. Watch the podcast. Listen to the podcast.

I would do this 10 times over again. There's so much I learned through this. Guys, I'll just tell you this. What Brandon's putting out here, you got to get his books, the new one, The Guide to Going Viral. I highly recommend you download that. There will be a link under here in this podcast. Watch the podcast. Listen to the podcast.

If you don't think social media is the craziest, most best opportunity out there, I love Google, but I love everything. I love everything that drives leads. And I measure the affluence. I've got my avatar. Like, I take this down to a science. And this is my next frontier. I will figure this out. And I'm actually going to ask for Brendan's help.

If you don't think social media is the craziest, most best opportunity out there, I love Google, but I love everything. I love everything that drives leads. And I measure the affluence. I've got my avatar. Like, I take this down to a science. And this is my next frontier. I will figure this out. And I'm actually going to ask for Brendan's help.

If someone wants to get a hold of you, so you go to Hookpoint. What is it? Hookpoint.com?

If someone wants to get a hold of you, so you go to Hookpoint. What is it? Hookpoint.com?

Yeah, Hookpoint.com.

Yeah, Hookpoint.com.

And usually what I do to close us out is we talked about a lot of stuff and I didn't ask any of the questions. Here's how you know I have a great podcast guest is none of the questions on our. We do a lot of research. There's lots of great questions, but my questions are better. But we talk about a lot of things. I'm going to let you close us out.

And usually what I do to close us out is we talked about a lot of stuff and I didn't ask any of the questions. Here's how you know I have a great podcast guest is none of the questions on our. We do a lot of research. There's lots of great questions, but my questions are better. But we talk about a lot of things. I'm going to let you close us out.