Brent Buchanan

as opposed to a value system, means that instead of hiring people based on merit and based on their experience, we're gonna say that your racial and gender or some other immutable characteristic is more important than what you have accomplished or what you're capable of doing when matched up with somebody else who could do the job.

And so when we put it in that construct, we found that only 3% of people said prioritize racial and gender identity in hiring. And we found 64% of people that said merit and experience. And again, everything about communication comes back to anchoring and giving somebody an understanding of something they can grasp. And the whole DEI conversation has to be anchored against.

And so when we put it in that construct, we found that only 3% of people said prioritize racial and gender identity in hiring. And we found 64% of people that said merit and experience. And again, everything about communication comes back to anchoring and giving somebody an understanding of something they can grasp. And the whole DEI conversation has to be anchored against.

When we choose that, we're saying merit and experience don't matter.

When we choose that, we're saying merit and experience don't matter.

It is the item that gets the highest scoring on any poll that you see when voters are asked, do you approve or disapprove of the job that Trump is doing on, and then they lay out the individual aspects as opposed to just job approval in general. And you start to get well above his job approval numbers when you ask about illegal immigration, because that was front and center

It is the item that gets the highest scoring on any poll that you see when voters are asked, do you approve or disapprove of the job that Trump is doing on, and then they lay out the individual aspects as opposed to just job approval in general. And you start to get well above his job approval numbers when you ask about illegal immigration, because that was front and center

of his entire campaign. It was constant news clips. If you remember back to 24 of these people storming over the border, you're actually starting to see it decrease as a top issue because it's not in the news as much because it's actually being addressed. There's so few people coming across the border now compared to four months ago under the Biden administration.

of his entire campaign. It was constant news clips. If you remember back to 24 of these people storming over the border, you're actually starting to see it decrease as a top issue because it's not in the news as much because it's actually being addressed. There's so few people coming across the border now compared to four months ago under the Biden administration.

What we're seeing in our data and others is that it's not getting enough conversational attention. So voters are wanting it to be addressed or at least be spoken about. Tell us how things aren't going to cost as much or how my wages are going to be able to go up so I can make up for the gap difference between my wage and what things cost to just live now.

What we're seeing in our data and others is that it's not getting enough conversational attention. So voters are wanting it to be addressed or at least be spoken about. Tell us how things aren't going to cost as much or how my wages are going to be able to go up so I can make up for the gap difference between my wage and what things cost to just live now.

And that is an area that it doesn't get nearly as high marks because it's not being talked about as much by the Trump administration. It's a real area of opportunity because Donald Trump and the Republican Congress have good ideas for this, but it's also such a massive topic. Like, I don't know how to fix the economy.

And that is an area that it doesn't get nearly as high marks because it's not being talked about as much by the Trump administration. It's a real area of opportunity because Donald Trump and the Republican Congress have good ideas for this, but it's also such a massive topic. Like, I don't know how to fix the economy.

I don't know if economists know how to fix the economy because it's just such a huge thing, but it is something that voters are telling us and telling other pollsters please focus on this more. And then when you look at the segment of voters that, you know, we coined as the ticked off young, diverse working class folks and did some projects with y'all last year on was this group still exists.

I don't know if economists know how to fix the economy because it's just such a huge thing, but it is something that voters are telling us and telling other pollsters please focus on this more. And then when you look at the segment of voters that, you know, we coined as the ticked off young, diverse working class folks and did some projects with y'all last year on was this group still exists.

And they're a little bit less ticked off about the direction of the country now, but demographically they're exact same. And they're telling us that inflation and economy is the number one issue and followed by healthcare at 17%, interestingly enough.

And they're a little bit less ticked off about the direction of the country now, but demographically they're exact same. And they're telling us that inflation and economy is the number one issue and followed by healthcare at 17%, interestingly enough.

Voters are a lot smarter than the media and sometimes politicians give them credit for. And they really just want to know that you're thinking about them and that you're trying to do something, even if the solution is not a quick fix.

Voters are a lot smarter than the media and sometimes politicians give them credit for. And they really just want to know that you're thinking about them and that you're trying to do something, even if the solution is not a quick fix.

And so it's more about telling them what you're doing as opposed to the doing resulting in lower costs or higher wages, because they know that it took five years to get to this place. We're not gonna be able to fix it in five months. And that's why I was mentioning it's got to be talked about more regularly, like as in a multiple times a day basis. That's how much it needs to be talked about.