Brent Buchanan

the college educational attainment, where if you had a college degree and you're white, you got more democratic. But that was probably the only group you can point to and say, this got worse for Trump, but it's been a 20-year trend. And so I don't think we can say this is just Trump's fault.

the college educational attainment, where if you had a college degree and you're white, you got more democratic. But that was probably the only group you can point to and say, this got worse for Trump, but it's been a 20-year trend. And so I don't think we can say this is just Trump's fault.

I would say there's a whole lot more things to look at and say that Trump is now taking that diploma divide into the non-white community. One thing I'll point out is that, you know, Kamala Harris, when she ran for Senate in California, ran as an Indian American. And in this election, she ran as a Black American.

I would say there's a whole lot more things to look at and say that Trump is now taking that diploma divide into the non-white community. One thing I'll point out is that, you know, Kamala Harris, when she ran for Senate in California, ran as an Indian American. And in this election, she ran as a Black American.

And college-educated Indian Americans actually were one of the groups that shifted furthest to Trump. And so, like, if that does not define how poorly she did in this election, that she screwed up the one group that should have moved towards her, college-educated Indian Americans. Trump was able to get to those folks, and it was really the economic concerns for them.

And college-educated Indian Americans actually were one of the groups that shifted furthest to Trump. And so, like, if that does not define how poorly she did in this election, that she screwed up the one group that should have moved towards her, college-educated Indian Americans. Trump was able to get to those folks, and it was really the economic concerns for them.

Well, it's not a huge population in the country. So it's kind of a hard group to dig into. You know, Vietnamese and Indians and Chinese all go into that bucket of Asian Americans. But if you were a non-college educated Asian American student, you started to shift towards Republicans that hadn't really existed in the past.

Well, it's not a huge population in the country. So it's kind of a hard group to dig into. You know, Vietnamese and Indians and Chinese all go into that bucket of Asian Americans. But if you were a non-college educated Asian American student, you started to shift towards Republicans that hadn't really existed in the past.

And so I think Democrats are walking into future elections asking themselves, who is our coalition? Because they're essentially now the party of the coastal elites and the white college educated coastal elites.

And so I think Democrats are walking into future elections asking themselves, who is our coalition? Because they're essentially now the party of the coastal elites and the white college educated coastal elites.

Well, it was still, you know, women lean more towards Harris and men lead more towards Trump. But I think the bigger story is the fact that historically in every single presidential election going back for half a dozen presidential elections, women made up 54 percent of the voters. And in this election, women only made up 53% of voters.

Well, it was still, you know, women lean more towards Harris and men lead more towards Trump. But I think the bigger story is the fact that historically in every single presidential election going back for half a dozen presidential elections, women made up 54 percent of the voters. And in this election, women only made up 53% of voters.

And you're probably saying, well, Brent, why are you saying that 1% is a big shift? But that is a huge breakout trend. And Trump made a strong play for the bro vote on the podcast he went on, the way he did his advertising, and kind of how the imagery of those advertisements, maybe in the music of the advertisements was really geared towards men. And it didn't turn off women.

And you're probably saying, well, Brent, why are you saying that 1% is a big shift? But that is a huge breakout trend. And Trump made a strong play for the bro vote on the podcast he went on, the way he did his advertising, and kind of how the imagery of those advertisements, maybe in the music of the advertisements was really geared towards men. And it didn't turn off women.

Women 55 plus, for example, voted for Kamala Harris, but they only voted for her by three points. Under 55 only voted for Harris by 14 points. Those are really small margins compared to what we saw in 2020 on this gender and age divide.

Women 55 plus, for example, voted for Kamala Harris, but they only voted for her by three points. Under 55 only voted for Harris by 14 points. Those are really small margins compared to what we saw in 2020 on this gender and age divide.

And I think it's one of the unsung stories of this election in that Trump really bypassed the mainstream media and went to all these alternative media sources that happened to speak more to men. You know, Joe Rogan is mostly a male audience. Theo Vaughn is almost exclusively a male audience. And they're also amplified on YouTube.

And I think it's one of the unsung stories of this election in that Trump really bypassed the mainstream media and went to all these alternative media sources that happened to speak more to men. You know, Joe Rogan is mostly a male audience. Theo Vaughn is almost exclusively a male audience. And they're also amplified on YouTube.

And when you go look at where people consume their information and how they voted in the presidential election, the alternative media sources, if you're getting your news from those places, you are much more likely to have voted for Trump. Donald Trump. So when we ask this media consumption question, one of them is, do you get your media from streaming apps like The Daily Wire?

And when you go look at where people consume their information and how they voted in the presidential election, the alternative media sources, if you're getting your news from those places, you are much more likely to have voted for Trump. Donald Trump. So when we ask this media consumption question, one of them is, do you get your media from streaming apps like The Daily Wire?