Brent Buchanan

And if you said inflation economy was the issue, Trump won those voters by 60. Illegal immigration, Trump won those voters by 89 points. Wow. You know, of course, Harris wins the abortion voters. And then when you look at all the other issues, you know, kind of the minor issues strung together, Trump barely lost those. So it was very much these like kind of two...

And if you said inflation economy was the issue, Trump won those voters by 60. Illegal immigration, Trump won those voters by 89 points. Wow. You know, of course, Harris wins the abortion voters. And then when you look at all the other issues, you know, kind of the minor issues strung together, Trump barely lost those. So it was very much these like kind of two...

Republican leaning issues and Democrat leaning issues that were hyper partisan, but I really believe that that was just simply turnout mechanisms and Republicans did a better job turning out voters who cared about inflation and economy plus illegal immigration than Democrats did turning out voters who said abortion and threats to democracy, which to me are their luxury issues.

Republican leaning issues and Democrat leaning issues that were hyper partisan, but I really believe that that was just simply turnout mechanisms and Republicans did a better job turning out voters who cared about inflation and economy plus illegal immigration than Democrats did turning out voters who said abortion and threats to democracy, which to me are their luxury issues.

If you're way at the top of the Maslow's hierarchy of needs, you can care about threats to democracy and abortion. But if you're trying to make ends meet and care for your family, you care about inflation and economy and illegal immigration, and that's what won at the end of the day.

If you're way at the top of the Maslow's hierarchy of needs, you can care about threats to democracy and abortion. But if you're trying to make ends meet and care for your family, you care about inflation and economy and illegal immigration, and that's what won at the end of the day.

Huge. And I think it's not necessarily the thing that helped with the election. I think it is a symptom of a deeper problem for the Democrats. And that is they have gone off into this woke ideology where, you know, you've got to believe all these things or you're a bad person when Republicans are like, well, we we kind of like. normal. We like normalcy. And that's really out there.

Huge. And I think it's not necessarily the thing that helped with the election. I think it is a symptom of a deeper problem for the Democrats. And that is they have gone off into this woke ideology where, you know, you've got to believe all these things or you're a bad person when Republicans are like, well, we we kind of like. normal. We like normalcy. And that's really out there.

And Democrats have just gone so much into this politics of identity. And the majority of the country is rejecting that. So we did a survey post-election for the American Principles Project, which took a lot of the research that y'all did and then turned it into advertising. And we tested several of the key campaign themes, one being to that Kamala Harris is for sex changes for children.

And Democrats have just gone so much into this politics of identity. And the majority of the country is rejecting that. So we did a survey post-election for the American Principles Project, which took a lot of the research that y'all did and then turned it into advertising. And we tested several of the key campaign themes, one being to that Kamala Harris is for sex changes for children.

Another one was that she wants to give your tax dollars to have prisoners get sex changes. We tested the men and women's sports, and we tested the they, them, Trump is for you messaging. What was really fascinating about this, and I think it is one of the reasons that the diploma divide that has existed with white voters, where if you're non-college white, you're shifting hard right,

Another one was that she wants to give your tax dollars to have prisoners get sex changes. We tested the men and women's sports, and we tested the they, them, Trump is for you messaging. What was really fascinating about this, and I think it is one of the reasons that the diploma divide that has existed with white voters, where if you're non-college white, you're shifting hard right,

that has now gone into the non-white population. What we found out is that among Hispanic voters who said that sex changes for minors made an impact on their vote, 52% of them said it made them more likely to vote for Trump. Of Black voters who said that men and women's sports was a concern for them, 45% said it made them more likely to vote for Trump. So I think...

that has now gone into the non-white population. What we found out is that among Hispanic voters who said that sex changes for minors made an impact on their vote, 52% of them said it made them more likely to vote for Trump. Of Black voters who said that men and women's sports was a concern for them, 45% said it made them more likely to vote for Trump. So I think...

These cultural issues potentially had a bigger impact in moving non-white voters to Trump, while the economic issues were more at play for continuing these white non-college educated voters moving to Trump. And that's a really unique story coming out of this election.

These cultural issues potentially had a bigger impact in moving non-white voters to Trump, while the economic issues were more at play for continuing these white non-college educated voters moving to Trump. And that's a really unique story coming out of this election.

Overall, he gained ground because in all 50 states moved to the right. Some of the states barely moved to the right, like I think Washington state, for example, was 0.2% more Republican. But then New York state was 12% more Republican. California was 7% more Republican than the last election.

Overall, he gained ground because in all 50 states moved to the right. Some of the states barely moved to the right, like I think Washington state, for example, was 0.2% more Republican. But then New York state was 12% more Republican. California was 7% more Republican than the last election.

But when you break out some of the individual demographic groups, Gen X was the largest generational shift towards Trump. In 2020, they were Republican plus one, Trump plus one. In this election, they were Trump plus 13. You know, seniors kind of stayed the same. Gen Z moved towards Trump. Millennials actually moved against Trump. There were some other shifts in...

But when you break out some of the individual demographic groups, Gen X was the largest generational shift towards Trump. In 2020, they were Republican plus one, Trump plus one. In this election, they were Trump plus 13. You know, seniors kind of stayed the same. Gen Z moved towards Trump. Millennials actually moved against Trump. There were some other shifts in...